A new study suggests B2B marketing  in trade publications is highly effective.  And, while this is exciting for most of us who market in B2B publications, what interested me the most, of course, was the level of success from B2B web material.
Here, 49 percent of respondents said a Web
site caused them to make or recommend [...]

NBC has burried the hatchet and partnered with YouTube to distribute their content legitimately. 
While NBC has tried very hard to prevent YouTube from distributing unauthorized video  on the online video powerhouse, they’ve decided that rather than fight the piracy and viral marketing, they’ll embrace it.
 New NBC content will be uploaded weekly, and the network [...]

Tracy Coenen has a great blog where she exposes consumer fraud.  Tracy’s found a great way to ‘hook’ her readers.  Who wouldn’t want to learn more on consumer fraud?
What’s your ‘hook’?  You’ve got to find one that really draws in your readers and brings them back for more.
If you are in sales, don’t just talk [...]