Arguably the least forgiving company of user generated content, Sony BMG, it has come as a surprise to see Sony put together Brightbox that offers Sony music videos for display on private or public pages, like MySpace:
Pre-roll advertising will run before the music videos launch and
another ad will load between every other video. The ads, [...]
Still telling advertisers your click through rate? If so, Amy Aeurbach may have a bone to pick with you. She says if you are still using the antiquated and unreliable metric, you should be ashamed.
If you are still reporting the click-through rates of sites in any
reporting presented to clients, I implore you to stop. Because [...]
I surely hope not. Marketers must be able to reach their prospects via email, at least at this point in technology. And, while RSS can deliver many things, email is still a relevant means of communication.
However, email marketing is almost broken.
Trigger-Happy Consumers. When a senator counts how many people
in his district have complained about [...]
Nielsen Ratings is by far the best
known rating system for television. Now Neilson wants to begin measuring online
content as well.
In its
announcement last week, NetRatings said it would partner with sibling Nielsen
Media Research to work on a single source panel to track and report combined TV,
Web, and digital media consumption. The plan calls for Nielsen [...]
In a surprising move, the New York
Times announced it was about to begin running ads on the front page of their
business section. Widely held as sacredly ad-free, the move is an attempt to
bolster ad revenue at a time when the web is ‘oh so hot’ and newspapers are ‘oh
so not’.
Newspaper advertising:
Expected to sell
at high rates [...]
Adobe and Google are sticking the
annoying Google toolbar in the Adobe reader. The Adobe Reader is part of an
estimated 55% of internet-enabled desktops. Dell and Mozilla are other current
Google partners.
And, big business is happy to see
Google’s plans come to fruition:
Google’s deal
with Abode was cheered by Merrill Lynch research analyst Justin Post, who wrote
in a research [...]