The Podcast Roundtable, of which I am a member, recently met to discuss these issues.  We discussed the heated reaction some are taking towards HP’s decision to cut their home-based workers and the relevancy of the corporate marketing department.
Also, we talked a little about Identity 2.0 and the problems associated with too many gateways.  The [...]

While this is, indeed, a difficult question to answer, it helps to assess this question with data from multiple sources.  Don’t just depend on your blog manager nor on your marketing manager.  Both will have their own set of biases that will skew your assessment.
The best way to assess your blog’s effectiveness is to take [...]

A sort of Entertainment Tonight that just goes on and on, everyday, is what CBS is bringing their adoring public in the form of ShowBuzz.com.  I can’t see this site reaching the community that Gawker reaches, being it will be far too ’safe’, but CBS is trying their best to reach online celeb watchers and [...]

Do you prepare your blog posts in advance?   I do for at least 25% of my postings.  Easton asks the pre-scheduling post question of his readers and answers it as well:
I’ve found that I can preschedule many of my posts - that is, write
them days before they are set to publish - but I also [...]

MySpace, social networking giant, is now looking for a search partner to monetize their already ad-heavy space.  They currently have search and contextual ads powered by Yahoo, but they’ve no partnership with Yahoo, only with one of Yahoo’s search partners.
They’re accepting bids now from Google, Yahoo and Microsoft and they’re hoping to more effectively monetize [...]

BlogBurst is a content promotion method we’ve mentioned here several times.  It’s a service that requires your approval for them to syndicate your content to mainstream media outlets.  You receive no monetary gain from this arrangement, only promotion.  However, they are paid for your work.
I’ve often wondered whether or not it was worth the giving [...]