Charlene Li, of Forrester, made headlines months ago when she announced the ROI of her blog was $1M. The rest of us were very excited to see such high numbers from such a respected businessn analyst.
She’s recently retracted (or really, restated) that claim, though I still think the ROI for her company was substantial, [...]

Advertisers want to get on the RSS marketing bus, but they don’t want waste their money.  Looking at the ROI of an ad is important, but because so much in RSS advertising is about branding and not about conversion (in the beginning), determining the ROI of an RSS as can be challenging.
Today I found an [...]

Knowing who’s linking to you can be a great way to determine how effective your blogging (for your business) has become. Watching your links grow incrementally is encouraging, and can assist you in knowing what your audience wants and what you need to write on to please them.
The way I keep up with who [...]

If you are looking to begin podcasting, you’ll first have to decide your topic for concentration.  If you have an existing business, you can easier narrow down your niche.  However, even someone with an existing podcast will need to decide how tightly they want to concentrate in a specific area.
A ‘marketing’ podcast will not do [...]

Using RSS to deliver your press releases is becoming more common.  Companies are beginning to see just how efficient RSS can be for delivering rapidly changing pages to a subscriber.
Press Releases are a necessary evil and RSS makes them feel a little less like spam.  Although, as someone who gets them often, making them newsworthy [...]

I’ve read in recent months of the demise of Technorati and the fact that there are just not useful anymore and I have to say, that is just not the case. Technorati is helpful to me in two ways:
Traffic Technorati brings me traffic. At least 20% of my traffic to my personal [...]