Archive for June 2nd, 2006

eBay Integrates Blogs

Friday, June 2nd, 2006

eBay is preparing a blog integration that looks like it will be very helpful to searcher and store owner.
By launching blogs and wikis, eBay is taking a big step to push into the social commerce arena.
Conversation drives commerce so integrating blogs, wikis and tags into
the eBay toolkit is a natural extension to their core platform, [...]

Click Fraud

Friday, June 2nd, 2006

Click fraud is almost completely out of control.  Businesses hate to advertise on Google but they feel they must or risk losing their place in the space if they don’t.
Mark Cuban has a great piece on the ginormous fraud within the space and it reads like it is written by someone who has been a [...]

Explaining Podcasts

Friday, June 2nd, 2006

If you are investing in podcasting, then you need to make every effort to encourage it’s use among your current web visitors.  Because you have created an item that is relevant to them and useful content as well, they will be your largest cheerleaders, once they figure out what a podcast is.
Podcast EducationTry to encourage [...]

Draw Search Engines to Your Content

Friday, June 2nd, 2006

A primary reason for business blogging is to draw search engines to your content. 
This happens because search engines index your content each time you ‘ping’ them that you have updated.  Because blogs are updated frequently, they ‘ping’ frequently and are therefore indexed frequently.
And, because blogs are made up of a great deal of text, [...]

100% Spam Free

Friday, June 2nd, 2006

One of my favorite things about RSS is that it redefines the messaging space, allowing us a spam-free zone, at least in that content delivery platform. Businesses choose RSS for messaging and for broadcast, public conversation because:
Messages won’t be confused with spam by your employees or your customersInstead of wondering if you’re on their [...]

Dangerous Content Promotion

Friday, June 2nd, 2006

I’ve been talking about content promotion this week, and as promised, today I’m giving you the skinny on dangerous content promotion. 
Now, I don’t want to suggest that content promotion is inherently dangerous.  In fact, without content promotion, generally, no one will come across your blog/website.  But, just like like the stock market, the more [...]