Archive for June, 2006
Friday, June 30th, 2006
If you have an internal blog, you have a great platform for connnecting to your people. And, you also have given them a way to talk back.
CommentsThe easiest way to talk back on a blog is to comment. Internal blogs are no different. From your security personnel to your CEO, everyone who’s an employee can [...]
Tags: blog, blogs, comments, company, im, IT, marketing, PR, reader, readers, security
Posted in Corporate RSS Communications | No Comments »
Friday, June 30th, 2006
A truly innovative idea, childcare at a tech conference, gives many women the chance to attend BlogHer this year. While I wish I had known about this development a little earlier (in order to save up for the plane tickets), and I wish there were room for more than 50 kids, it’s still one of [...]
Tags: blogging, blogher, business-blogging, tech-bloggers, tech-conference
Posted in Business Blogging | No Comments »
Friday, June 30th, 2006
With NBC making a deal with YouTube earlier this week and now MTV planning to sell their new shows on iTunes, online TV and TV on demand is getting closer everyday.
RSS is part of the revolution to bring media to readers/viewers when they want it and in a format they can digest. Ad supported, [...]
Tags: business-podcasting, online-media, podcast-marketing, podcasting, rss-delivery
Posted in Podcast Marketing | No Comments »
Friday, June 30th, 2006
While Google agreed to a similar settlement earlier this year, the details varied considerably to what Google agreed to provide. Google agreed to give out search credits, while Yahoo was willing to give search credits or cash vouchers.
There is some disagreement as to what is considered click fraud. Some say any clicks made by people [...]
Tags: click-fraud, content-promotion, online-ads, rss-marketing, search-marketing, yahoo
Posted in RSS Marketing Strategies | No Comments »
Friday, June 30th, 2006
When I saw the latest study on mobile technology, and noticed just how many people carry their technology aids with them when they travel, I was impressed by the percentage of people who can be reached via mobile RSS.
85 percent bringing cell phones, 75 percent bringing digital cameras, 35 percent bringing portable CD players, and [...]
Tags: mobile-rss, portable-rss, rss-technology
Posted in Blogging Technology | No Comments »
Friday, June 30th, 2006
Merrill Lynch lowered their ad spending projections mid year yesterday, following Universal McCann’s Robert Coen doing the same a day earlier.
While ad spending is still expected to rise, the rise may be less significant than previously thought.
Merrill Lynch decreased its projections to 5.1 percent growth after forecasting that U.S. ad spending would increase [...]
Tags: ad-spending, merrill-lynch, online-ads, online-advertising, online-marketing, rss-marketing
Posted in Content Promotion Strategies | No Comments »
Wednesday, June 28th, 2006
A new study suggests B2B marketing in trade publications is highly effective. And, while this is exciting for most of us who market in B2B publications, what interested me the most, of course, was the level of success from B2B web material.
Here, 49 percent of respondents said a Web
site caused them to make or recommend [...]
Tags: b2b, Blog Marketing, business-blogging, RSS, rss-marketing
Posted in RSS Marketing Strategies | No Comments »
Wednesday, June 28th, 2006
NBC has burried the hatchet and partnered with YouTube to distribute their content legitimately.
While NBC has tried very hard to prevent YouTube from distributing unauthorized video on the online video powerhouse, they’ve decided that rather than fight the piracy and viral marketing, they’ll embrace it.
New NBC content will be uploaded weekly, and the network [...]
Tags: blogging, online-content, video-blogging, viral-video
Posted in Podcast Marketing | No Comments »
Wednesday, June 28th, 2006
Tracy Coenen has a great blog where she exposes consumer fraud. Tracy’s found a great way to ‘hook’ her readers. Who wouldn’t want to learn more on consumer fraud?
What’s your ‘hook’? You’ve got to find one that really draws in your readers and brings them back for more.
If you are in sales, don’t just talk [...]
Tags: blogging, business-blogging, readers, RSS, rss-marketing
Posted in Business Blogging | No Comments »