While talking with a high profile blogger last week, it was brought to my attention that YPN may, indeed, have a good advertising model. I’ve mentioned before the horrible results that I had with YPN, though I do admit that the fact that they are beta may have something to do with it.
Anyway, he pointed [...]
One of the first things I realized when I started blogging was that getting a trackback meant I had said something that resonated with someone. Of course, often it’s a disagreement trackback, but knowing that my content is spurring a conversation is a great feeling.
And, I know that other bloggers feel the same way. Trackbacks [...]
Pictures in blogs are highly important, however, the more difficult you make them to use, the less likely you are to use them. So, looking at typical picture hosting services vs. ftp uploads, which is more appealing for the business blogger?
FTPThe major pros to FTP picture uploading are that it is free (ie you’ve paid [...]
ContextWeb may not be as widely used as Google AdSense, but their publishers tend to be much higher profile. Now, their publishers have InfoSeek’s graphical ads to offer up on their site as well.
"The ad
agency market is always looking for us to expand the quality and reach
of our distribution. Partnering with InfoSpace, one of the [...]
Using a heat map to locate the ‘hot’ spots on your site can be helpful in determining your site navigation and design. But, you might be thinking that because your site doesn’t rely on advertising for monetization you don’t need to know where the hot spots on your site lie.
However, remember that even blogs that [...]
In order for your podcast to be visible to the mainstream search engines, you’ll have to include some sort of text within your podcast. Whether you choose to include show notes or an actual script, you must include text.
For me, it’s easier to just prescript the podcast and then record from my script. Others find [...]
Nothing announces or revives an internal blog better than a celebrity guest blogger. Now, depending on your business, a celebrity for you will be different than another business might choose.How do you choose the celebrity?
As a way to guage interest, ask your employees who they’d like to hear on their blog? Even if their suggestions [...]
Understanding HOW your readers view and use your blog is important. By understanding the way a user interacts with your site, you can better design your site to meet their needs. In addition, you’ll increase your site’s stickiness and subscription rate, and make your monetization more effective.
Darren Rowse wrote on this when he discussed his [...]
Deliver the content to your employees that you know they need to see. Consider dynamic content on certain topics that would educate and encourage your employees.
You can choose to integrate the content as headlines, headlines with synopsis, or full articles and headlines. Depending on how you want the messages displayed, you may choose any of [...]