There are few marketing concepts that are more effective than a successful word of mouth marketing campaign. However, an unsuccessful word of mouth marketing campaign is utterly useless and can actually be damaging to your business’ reputation.
WOM advertising is relatively cheap, usually costing no more than the labor of your team. If there is any [...]
Standards demand that there is one rss feed icon, and you can understand why. RSS is scary sounding to the non-geek and while it is really simple once you’ve been shown how to use it, because it is often referred to by many different icons and buttons, the novice is understandably confused as to how [...]
Achieving two purposes, blog headlines need to attract search engine visitors and readers as well.
Attracting VisitorsSearchThe main thing to remember when writing headlines for search engines is that keywords placed in headlines, especially on a blog platform that places <title> or <h1> tags around them, can yield you positive SERP (search engine results pages) [...]
How well are your employees using their internal blog? Often we need to look at the education, or lack thereof, that you gave your employees on RSS when you initially launched the blog.
RSS EducationConsider putting together a live demo showing actual click throughs and screen shots (or live camera action) and narration. Some ideas for [...]
iTunes is now selling NBC News for $1.99 per download. The collection includes older NBC News offerings and more current events and news as well:
Available programming also includes classic
television moments from NBC News and new programs produced especially
for iTunes. Programming from NBC News is priced at $1.99 per download,
and offerings include current and historical programming [...]
Who do you want at your website? It’s not a difficult question. What is your target market and what steps are you taking to reach them, if reaching them means delivering them to your website?
Often we use the approach that delivers a large amount of traffic without taking into account whether or not they will [...]
Be sure to promote your podcast in Yahoo!’s beta service for podcasts, because though it is very new, at less than a year old, it is already very well used.
And, because it is a web-based podcast directory, as opposed to iTunes’ proprietary, software-dependant model, Yahoo! Podcasts assist you greatly with visibility in the search engines.
For [...]
A great blog may bring you constant traffic, but if they never ‘convert’ is it really a great blog? It certainly isn’t considered successful if it’s not achieving the goals you need to see accomplished.
Developing a call to action can be an effective way to encourage visitors to convert.
You’ve jumped into the [...]
Knowing how well your blog is currently being used is important, especially knowing how well it is being used by departmarts can be helpful toward designing your promotion strategies.
Take a blog survey to see which departments are successfully using the internal blog, and find out what they are doing to encourage it’s use. Often, it [...]