Just how do today’s companies promote their content?  They promote it by using a variety of methods, including traditional advertising.  However, Web 2.0 companies use these methods too:

Social Bookmarking Sites
Viral Video
Beta Software
Podcasts
AdSense
Networking at blogging events
Technorati Tags

And, don’t discount the power of advertising on other blogs.  I’d suggest Federated Media and BlogAds.  They both offer a [...]

One of the major reasons corporations  choose RSS is that they can be completely sure their messages will reach their intended recipients.
Internal blogs are very convenient for the end user.  The feed can be pushed to a newsletter style (say, a mashup of all your company’s feeds all in one place) or consumed one feed [...]

The benefits of using a series of podcasts to cover a particular subject are twofold:
1.  DeliveryOne thing you do not want to do is stretch your 15 minute podcast to an hour and a half to cover your subject well.  If your listeners subscribe to a typically 15 minute podcast, then they expect to hear [...]

Jeremiah pointed me to the YourTeriyaki site for Kikkoman soy sauce and their blog. My thoughts on their venture into blogging:
On their website:I like the landing page (clean and simple) but I don’t like that when you enter you get a new window. Now I have to go back and close the tab/window [...]

Blogs can be used to assist you in your PR efforts.  There are several ways this happens.
1.  Client to Company conversationsUsing your comments and your posts, you can build an effective means of conversation between you and your clients.  Whether you are as large as Starbucks or as small as a local pet store, you [...]