This company will have a difficult time bringing this car over to the US because if they do, this ad will haunt them. 
It was brought to my attention by the Billboardom blog, and I’m sure I am one of hundreds who have seen it so far.  It is shocking enough that many more will [...]

Conducting market research is often one of the most costly parts of a large scale media and marketing campaign.   And, even when you are not in the middle of an advertising campaign, you still are faced with the task of gauging market interest and finding out what you can improve upon.
Many businesses are using their [...]

Because it seems like the wave of the future, many innovative businesses are beginning to release topical content via podcasts.  From GE to IBM, podcasting is certainly all the rage for businesses looking for a new advertising platform.
The problem we face is not ruining this platform for advertising the way we, as advertisers, have ruined [...]

Last week I had an email get stopped by a spam filter.   I’m sure you have the same problem often.  However, because it doesn’t let you know when an email is caught by a spam filter, you have no idea whether or not your email has been received by the recipient.
If you are merely [...]

There are few marketing concepts that are more effective than a successful word of mouth marketing campaign. However, an unsuccessful word of mouth marketing campaign is utterly useless and can actually be damaging to your business’ reputation.
WOM advertising is relatively cheap, usually costing no more than the labor of your team.  If there is any [...]