Archive for May 15th, 2006
Monday, May 15th, 2006
Comment Etiquette demands you:
Respond to almost every commentBuild relationships quickly and effectively. This is probably the most important non-blogging blog job that a blog manager has.
Respond deeplyDon’t just say ‘me too’ or ‘yep’ when responding. Show the commentor that you read and either agree or disagree with the comment. If you’re going to take a [...]
Tags: blog-comments, comment-etiquette, comment-response, commenting
Posted in Business Blogging | No Comments »
Monday, May 15th, 2006
One of my favorite features of the RSS Applied blogging plateform is the ability to host multiple weblogs on one domain with a channel that combines them all as well.
For instance, take a good look at this weblog. When you type in the URL (blog.rssapplied.com) you will be met with the ‘what’s new’ channel.
It’s [...]
Tags: blogging, business-blogging, multiple-weblogs, rss-channel, rss-channels, weblogs
Posted in RSS Marketing Strategies | No Comments »
Monday, May 15th, 2006
Unless you are using a professional blog platform, you will have RSS feed issues from time to time. It’s important to assess the health of your feed often.
Schedule time, every month, to validate your feed. It’s important because you don’t want any minor glitch interfering with your subscribers’ ability to get updates to your feed, [...]
Tags: feed-validation, feed-validator, RSS-feeds, rss-standards, valid-feeds, valid-rss
Posted in Blogging Technology | No Comments »
Monday, May 15th, 2006
If podcasting is similar in tone to a conversation, your listeners must be able to respond to your podcast. It will increase their loyalty and cement your podcast as one they can’t miss.
Some options for podcast listener feedback:
VoicemailSet up a voicemail line for your podcast listeners. Here’s an article that may help you choose which [...]
Tags: business-podcasts, listener-feedback, podcast-feedback, podcast-marketing
Posted in Podcast Marketing | No Comments »
Monday, May 15th, 2006
One of my key phrases is ‘transparency’. No situation calls for transparency more than when responding to negative press.
While your PR and marketing groups may end up responding to the same negative press, the approach they take may be radically different than that of your blogger(s). In fact, I’d suggest that the people coaching or [...]
Tags: corporate-PR, corporate-RSS, marketing-blogs, negative-press, pr-blogger, pr-blogging, pr-help
Posted in Corporate RSS Communications | No Comments »
Monday, May 15th, 2006
Email newsletters should not be overlooked when designing your site. Your site should contain one subset that is designed to capture email addresses.
In some cases, site owners will choose the email newsletter to do this. By agreeing to be a member of your email list, your subscribers are telling you that they:
Like your siteMost of [...]
Tags: email-marketing, email-newsletter, email-spam, rss-marketing, RSS-publishing
Posted in Content Promotion Strategies | No Comments »