You hear people say that blog consistency is key, but how much is enough?
My guidelines:
A new blog must be posted daily (weekdays).  This must go on until it has acheived resonance in Google (ie indexing and page rank).
A blog that has little notice in the blogosphere must be posted at least every other day (weekdays).
A [...]

Sometimes a blog’s impact cannot be felt for several months and often you don’t realize their importance until a bad story hits and you need to be positioned well to be the ‘go to’ for the response.
So, how do you calculate the ROI of a blog, taking into account this confusing factors?
It’s difficult to guess, [...]

So many people overlook this simple idea, but because so many do not understand RSS technology, to encourage subscription to your site, you will have to think hard about how to present your feed and how to teach others to use it.
Writing a simple What is RSS page is very helpful to your readers.  Take [...]

Because podcasting is so very new, part of podcast marketing means podcast eduation.
To determine the best way to market your podcast you may have to keep that in mind.  Of course, you may have a particularly savvy group of listeners, so this may not be the case, but I would guess that even premier tech [...]

Internal blogs are all the rage, but to use them effectively you’ll need guidelines.  Your guidelines should be designed to prevent chatter but to encourage frequent use.
In order to define the thin line between the two, effective internal blogging guidelines should be drafted. 

Use a team made up of members of several diverse departments.
Make the [...]

You’ve heard of social bookmarking, surely.  But if you are like many business owners just getting their feet wet blogging, you may not understand how simple, powerful and dangerous it can be for your business.
Now, I don’t mean to alarm you, social bookmarking can indeed be powerful, but that power brings moral responsibility.  Gaming the [...]