Just how do today’s companies promote their content?  They promote it by using a variety of methods, including traditional advertising.  However, Web 2.0 companies use these methods too:

Social Bookmarking Sites
Viral Video
Beta Software
Podcasts
AdSense
Networking at blogging events
Technorati Tags

And, don’t discount the power of advertising on other blogs.  I’d suggest Federated Media and BlogAds.  They both offer a [...]

One of the major reasons corporations  choose RSS is that they can be completely sure their messages will reach their intended recipients.
Internal blogs are very convenient for the end user.  The feed can be pushed to a newsletter style (say, a mashup of all your company’s feeds all in one place) or consumed one feed [...]

The benefits of using a series of podcasts to cover a particular subject are twofold:
1.  DeliveryOne thing you do not want to do is stretch your 15 minute podcast to an hour and a half to cover your subject well.  If your listeners subscribe to a typically 15 minute podcast, then they expect to hear [...]

Jeremiah pointed me to the YourTeriyaki site for Kikkoman soy sauce and their blog. My thoughts on their venture into blogging:
On their website:I like the landing page (clean and simple) but I don’t like that when you enter you get a new window. Now I have to go back and close the tab/window [...]

Blogs can be used to assist you in your PR efforts.  There are several ways this happens.
1.  Client to Company conversationsUsing your comments and your posts, you can build an effective means of conversation between you and your clients.  Whether you are as large as Starbucks or as small as a local pet store, you [...]

This company will have a difficult time bringing this car over to the US because if they do, this ad will haunt them. 
It was brought to my attention by the Billboardom blog, and I’m sure I am one of hundreds who have seen it so far.  It is shocking enough that many more will [...]

Conducting market research is often one of the most costly parts of a large scale media and marketing campaign.   And, even when you are not in the middle of an advertising campaign, you still are faced with the task of gauging market interest and finding out what you can improve upon.
Many businesses are using their [...]

Because it seems like the wave of the future, many innovative businesses are beginning to release topical content via podcasts.  From GE to IBM, podcasting is certainly all the rage for businesses looking for a new advertising platform.
The problem we face is not ruining this platform for advertising the way we, as advertisers, have ruined [...]

Last week I had an email get stopped by a spam filter.   I’m sure you have the same problem often.  However, because it doesn’t let you know when an email is caught by a spam filter, you have no idea whether or not your email has been received by the recipient.
If you are merely [...]

There are few marketing concepts that are more effective than a successful word of mouth marketing campaign. However, an unsuccessful word of mouth marketing campaign is utterly useless and can actually be damaging to your business’ reputation.
WOM advertising is relatively cheap, usually costing no more than the labor of your team.  If there is any [...]