These new figures, drawn from AdAge(pdf) and Media2.0 are highlighted and dissected by Rubel:

70% of Media & Communications companies said they were going to
include blogs and social networks into their marketing efforts

35% will spend marketing budgets to develop in-house blogs

78% of RSS feed users are male

You may need to consider that when placing ads in [...]

Google may start charging for API use. At this point, most Google APIs are doled out on a limited basis and their limit puts a real limit on the functionality of the service using them.
Some people see the coming charges as a barrier.
From MediaPost:

Previously, Google made its API available for free, but [...]

I’ve been frustrated with this more than once (read daily) and I really couldn’t put a finger on what it was that really made searching the wealth of information in the blogosphere so difficult.  Steve Rubel has done a good, if pithy, job of explaining the segmented search problem:
Now how do you search the social [...]

The most frequently expressed complaint about podcasts is that they are not frequent enough.  Who wants to subscribe to a podcast that’s intermittant at best?
I know you have high hopes when you start podcasting, but if you don’t have the time to podcast, then you’d be better off outsourcing your podcast or delgating it to [...]

Setting up and maintaining a blog is important, even vital to success in this Web 2.0 world.  However, this is  not a case where even a bad blog is better than no blog at all.
Don’t let people who don’t understand blogging set up and oversee your bloggers, at least that is without training.
Because the blogosphere [...]

Knowing where your traffic originates is key to understanding their behavior so that you can write to reach them and hold their interest.
One of the most useful features of a Blogsite is the Google traffic report.  Within the Usage Statistics, the Google traffic breakdown is a vital part of understanding your metrics.
More than merely your [...]

Much like the Windows XP line has several versions (Home, Professional and Media Center) and the XBox 360 has two versions (CORE and Premium), Vista will also roll out with multiple version. 
The versions:

Windows Starter 2007
Windows Vista Enterprise
Windows Vista Home
Basic
Windows Vista Home Premium
Windows Vista Ultimate
Windows
Vista

This makes a great deal of sense as to their overall [...]

From Mary Jo Foley, MSN’s AdCenter was down for a few hours yesterday for site updates.
The new release will include updates on the keywords,
parameter-naming-convention, billing-statement and opt-in/out fronts,
according to a posting on the adCenter Community Team blog.

Do you use the MSN AdCenter?  I haven’t met anyone in my daily blogging travels that does…

iTunes Album Art is very effective in getting listeners to take a first listen to a podcast.  In fact, most of the podcasts I initially download are because I was responding to the album art.
Make your album art a rendition of your logo or even a subject that relates to your theme.
Whatever you make it, [...]