50% increase in Internet Radio Usage
11% have listened to an audio podcast (though this oddly included downloadable music, which skews the results)
20% of these are between the ages of 12 and 17
53% are under 35 years old
Now, while on first glance that makes podcasting seem like a very young trend, the converse of those numbers [...]
Many publishers choose to monetize their RSS feed by showing ads within the feed. This is a way for them to monetize their subscribers who only read through RSS and never visit their site.
However, your RSS ad choices are slim. You can choose to go with Google, Yahoo! or Feedburner, but all of them have [...]
While RSS is a great tool for marketing, email will always be necessary as well. For opt-in marketing, the delivery method is great, but because of spam concerns many feel a change must be made to avoid destroying the medium altogether.
Skylist is one company that is working to create a whitelist of email domains, and [...]
Look at the feeds you read. Take a look at the television programs you choose. There’s a good chance you have at least a few entertaining sources in your repetoire.
Likewise, while the focus of your content shouldn’t change, the lightness and substance can vary sometimes.
Richard MacManus has almost 15K subscribers, so [...]
One of the best things about RSS, and through RSS, podcasts, is that the need to return to the site is gone and lazy syndication enables your never having to visit it again.
Of course, with podcast adoption numbers in the low single digits, we need to give your listeners a way to understand HOW to [...]
Using podcasting as a way to reach your employees and customers makes sense. IBM does podcasting well.
Recently, IBM put together their ‘Podcast Guidelines’, because althougth they do encourage podcasting, which is more than I can say for many big companies, they understand the inherent dangers of giving someone carte blanche and a microphone. [...]
Doing business today means adopting ’standard practices’ so that generalized statements are true across multiple platforms and web sites.
Unfortunately, often adoption standards is more difficult than we, as the user, realize. Technorati’s decision or indecision as to whether their bots should index content that falls after a NOFOLLOW link is a perfect example.
The problem is [...]
A few months ago, Jeremiah Owyang and I began a three part series for the Podcast Rountable entitled, Syndication Awareness.
We have recently finished all three and I thought the series might be of particular interest to all of you. Jeremiah and I discuss, among other things:
We review the most popular feedreaders and indexers.
Discuss the RSS [...]
This year there was a new category
added to the Emmy Awards. They tried to include all non-traditional viewing
platforms in this award by calling it the Original Entertainment Programming
Created Specifically For Nontraditional Viewing Platforms Award.
Among some of the other online video content nominees
were:
"24: Conspiracy," by News
Corp.’s Fox Mobile Entertainment. A spinoff of
the Fox TV show [...]