Archive for April 26th, 2006

Flickr and Nokia

Wednesday, April 26th, 2006

Although Yahoo!, parent company of Flickr, has made plans with other cell phone manufacturers, Nokia and Yahoo! have announced that the Flickr-capable phones that are in the works will be co-marketed by the two companies.
Because Nokia is the largest cell phone manufacturer, it makes sense that Yahoo! would place the bulk of their advertising dollars [...]

Online advertising becomes more efficient

Wednesday, April 26th, 2006

Efficient and effective online ads?  That’s the hope for ADI.  Launched by well respected research companies, Insight Express and Marketing Revolution, the new system may make online advertising as effective as traditional media advertising, specifically the small screen.
Television advertising has always been a good bet for advertisers.  Most people don’t yet fast forward through commercials, [...]

Contact Info for Bloggers

Wednesday, April 26th, 2006

Is full contact info necessary if you are a full-time blogger?
I’ve posted on this before but it bears repeating…  You should have some sort of immediate contact info on your blog.  Whether it’s your cell phone (as in Robert Scoble’s case), your business line (as in Steve Rubel’s case) or your Skype name with online [...]

Podcast Statistics

Wednesday, April 26th, 2006

50% increase in Internet Radio Usage
11% have listened to an audio podcast (though this oddly included downloadable music, which skews the results)
20% of these are between the ages of 12 and 17
53% are under 35 years old

Now, while on first glance that makes podcasting seem like a very young trend, the converse of those numbers [...]

Pheedo Ads Improve

Wednesday, April 26th, 2006

Many publishers choose to monetize their RSS feed by showing ads within the feed.  This is a way for them to monetize their subscribers who only read through RSS and never visit their site.
However, your RSS ad choices are slim.  You can choose to go with Google, Yahoo! or Feedburner, but all of them have [...]

Email Spam Solutions?

Wednesday, April 26th, 2006

While RSS is a great tool for marketing, email will always be necessary as well.  For opt-in marketing, the delivery method is great, but because of spam concerns many feel a change must be made to avoid destroying the medium altogether.
Skylist is one company that is working to create a whitelist of email domains, and [...]