These new figures, drawn from AdAge(pdf) and Media2.0 are highlighted and dissected by Rubel:

70% of Media & Communications companies said they were going to
include blogs and social networks into their marketing efforts

35% will spend marketing budgets to develop in-house blogs

78% of RSS feed users are male

You may need to consider that when placing ads in [...]

Google may start charging for API use. At this point, most Google APIs are doled out on a limited basis and their limit puts a real limit on the functionality of the service using them.
Some people see the coming charges as a barrier.
From MediaPost:

Previously, Google made its API available for free, but [...]

I’ve been frustrated with this more than once (read daily) and I really couldn’t put a finger on what it was that really made searching the wealth of information in the blogosphere so difficult.  Steve Rubel has done a good, if pithy, job of explaining the segmented search problem:
Now how do you search the social [...]

The most frequently expressed complaint about podcasts is that they are not frequent enough.  Who wants to subscribe to a podcast that’s intermittant at best?
I know you have high hopes when you start podcasting, but if you don’t have the time to podcast, then you’d be better off outsourcing your podcast or delgating it to [...]

Setting up and maintaining a blog is important, even vital to success in this Web 2.0 world.  However, this is  not a case where even a bad blog is better than no blog at all.
Don’t let people who don’t understand blogging set up and oversee your bloggers, at least that is without training.
Because the blogosphere [...]

Knowing where your traffic originates is key to understanding their behavior so that you can write to reach them and hold their interest.
One of the most useful features of a Blogsite is the Google traffic report.  Within the Usage Statistics, the Google traffic breakdown is a vital part of understanding your metrics.
More than merely your [...]