Logically we can agree that search marketing and organic search placement is very important, but how much does it really impact your business?
Does your company really need to pay attention to your brand’s reputation in search results? Is it that important? Well, given that 400 million searches are conducted in Google alone everyday, you might [...]
While we all can agree that blogs are targeted traffic getters, it’s difficult for media planners and buyers to know which blogs target their market.
Of course, most planners know they can use blogger lists to determine which blogs to target in their marketing plan:
But blog listings generate traffic and more importantly can help
novices (or [...]
You’d think the best way to encourage comments would be to ask for them, but in fact, that’s not the case. If you are not already getting a healthy amount of comments, a request for feedback that is not immediately answered just draws attention to your lack of commenting. It makes your blog appear empty [...]
Sometimes the divide between the corporate office and the employees is thousands of miles apart. And, sometimes that divide is not merely literal.
Of course, add language barriers and communications hurdles (VoIP, IM, etc.) and this necessary communication can destroy your business.
One of the easiest and most effective methods for preventing the potential communications disastor is [...]
I know I am biased. I am a podcaster so I will tend to skew the numbers based on my perception of reality. However, I don’t see how anyone can argue with the fact that podcasting *is* already a force to be reckoned with…
While that figure is expected to grow to 12.3
million by [...]
Because of the rash of new investors, VC infusions, blogging, RSS, podcasting, and other ‘hot tickets’ online, we’re seeing a significant increase in online ad spending.
Other reasons for ad increases:
Marketers are finally realizing the ways to impact offline sales by online ads (targeted, not broad, advertising)
Buying online is increasing
News consumption online is increasing
Broadband connections enable [...]