Archive for April 10th, 2006

Podcast Spotlight

Monday, April 10th, 2006

Singer, song writer, artist and creative genius, Dan Beck has created his first podcast and it’s a great one.
If you are an art enthusiast or if you just love to hear original music sung and played by a talented musician, take a listen to Dan Beck’s Outhouse Studios podcast.

Does Your Business Blog Really Matter?

Monday, April 10th, 2006

Looking at your subscription numbers can clue you in to how your blog is performing for your business.
Take a look at this informal measure to see if your blog is hitting the mark: (via)
The thing that is generally useful from Lanzone’s analysis is that subscriptions for blog feeds through Bloglines gives us a relative understanding [...]

The Long Tail

Monday, April 10th, 2006

Designer Mike Davidson will be thrilled when he sees his technical stats this week.  He wrote a fascinating article about CSS usage in 2003 that centered on how ESPN saved 2 Terabytes of bandwidth PER DAY when they switched to a CSS layout.   
Now, normally the fact that he made it to the homepage of [...]

Flash SEO

Monday, April 10th, 2006

Possible:  Yes.  As good as a non-Flash site:  No. 
So you MUST have a Flash site, even though you are aware you will NOT have an easy time achieving high SERP (search engine results page) results?  Be aware you won’t find a great deal of help or advice on this front from most SEO experts. 
In [...]

Positioning Your Brand

Monday, April 10th, 2006

Can you describe your brand in 3 words?  Many companies today are using 3 words to position themselves attractively:
Right she is.  Studies of trial juries have shown that average people (ie, those on juries) are best persuaded by case themes using threes, like …   1. Red, White, and Blue   2. Breakfast, Lunch, and Dinner   3. [...]

RSS Appreciation Day

Monday, April 10th, 2006

Looking for a great way to advertise the fact that your business offers an RSS feed?  Grab hold of RSS Appreciation Day.
Those of us who work in PR and use RSS feeds daily need to take
some responsibility in getting everyone else on our teams using a feed
reader. RSS is the single most important information tool [...]