Archive for April, 2006

Babel Fish by Yahoo!

Friday, April 28th, 2006

 Yahoo! has launched their Babel Fish web translation service. This web translation service has been around for quite a long time, as Yahoo! purchased the service from Alta Vista, who had initially purchased it from the creators.
Users can translate a block of text up to 150 words. They can also
conduct a Yahoo Web search [...]

AOL’s Blogging Stocks

Friday, April 28th, 2006

AOL is launching a financial blog network, Blogging Stocks.  The company who’s invested heavily into blogging and video to create a Web 2.0 portal (as opposed to their Web 1.0 portal that wasn’t working) is branching out to include financial blogs.

The network, dubbed Blogging Stocks,
will initially cover Time Warner, AOL’s parent company, as well as
Google, [...]

RSS Implementation

Friday, April 28th, 2006

Though some corporations choose to ban RSS feeds, others understand the positive impact RSS can have on their business and they embrace this positive change. 
RSS can do so much to enhance your business:
PR BloggingThe PR impact a blog can have on your business should not be understated.  A blog is truly the easiest way [...]

Value Added

Friday, April 28th, 2006

If you’re wondering what would make a good podcast, look at your blog metrics.  These details can help you hone in your focus:

Which posts got the most posts? 
Which ones got the most traffic?
Which ones got passed around and ‘dugg’?
Which posts helped your subscribers increase?

These should help you understand what you do best and what [...]

Corporate RSS Education

Friday, April 28th, 2006

I am starting to see a great trend in that many of my fellow bloggers are emailing me to let me know they are being asked to speak, locally, to educate their regional governments or business groups on the subject of blogging for business.
Now, this is different than speaking at a national event that, understandably, [...]

Promotion Strategies

Friday, April 28th, 2006

Depending on your chosen field, becoming known as an expert varies in degree of difficulty.  However, in most cases, your expert status depends on:
Your Own View of YourselfIn other words, the words you use to describe yourself are often taken at face value.  If you think you are an expert on your topic, say it!
Google’s [...]

Flickr and Nokia

Wednesday, April 26th, 2006

Although Yahoo!, parent company of Flickr, has made plans with other cell phone manufacturers, Nokia and Yahoo! have announced that the Flickr-capable phones that are in the works will be co-marketed by the two companies.
Because Nokia is the largest cell phone manufacturer, it makes sense that Yahoo! would place the bulk of their advertising dollars [...]

Online advertising becomes more efficient

Wednesday, April 26th, 2006

Efficient and effective online ads?  That’s the hope for ADI.  Launched by well respected research companies, Insight Express and Marketing Revolution, the new system may make online advertising as effective as traditional media advertising, specifically the small screen.
Television advertising has always been a good bet for advertisers.  Most people don’t yet fast forward through commercials, [...]

Contact Info for Bloggers

Wednesday, April 26th, 2006

Is full contact info necessary if you are a full-time blogger?
I’ve posted on this before but it bears repeating…  You should have some sort of immediate contact info on your blog.  Whether it’s your cell phone (as in Robert Scoble’s case), your business line (as in Steve Rubel’s case) or your Skype name with online [...]

Podcast Statistics

Wednesday, April 26th, 2006

50% increase in Internet Radio Usage
11% have listened to an audio podcast (though this oddly included downloadable music, which skews the results)
20% of these are between the ages of 12 and 17
53% are under 35 years old

Now, while on first glance that makes podcasting seem like a very young trend, the converse of those numbers [...]