Archive for March, 2006

Blog Ads

Friday, March 24th, 2006

There’s always some sort of debate in the blogging community, but no debate is more forcefully argued than the advertising on blogs debate.  Does it diminish your blogging credibility? 
Let’s look at both sides:
Yes.In some ways it makes you seem like you are blogging ‘for the money’.  However, in some cases you ARE blogging for [...]

Blog URLs

Friday, March 24th, 2006

Easton points us to Stephan Spencer’s timely and efficient method of URL dissection.  How DO you choose a URL for your blog?
My answer is this: if the blog will get more links by being at an arm’s length from the corporate site, then I’d have it on a totally separate domain.Let me supply a hypothetical [...]

Podcaster Networking

Friday, March 24th, 2006

Widening your audience is important when you are using podcasting to market your business.  So, what are some ways to broaden your listener base?
Podcast Visibility

iTunes
Yahoo! Podcasts
Odeo
Juice

Podcast Networking

Yahoo! Podcasters Group
San Francisco (or other community) Podcast Meetups
Collaborative Podcast Efforts

Great ContentIf your show fills a need AND is entertaining, you’ll have no problem finding an audience.

Blog Strategy

Friday, March 24th, 2006

Every corporate blogger out there is talking about their  blogging strategy and how other companies are doing it.  The reason this topic gets SO much press is because it is vitally imporatant to the success of your blog. 
Not knowing where you are headed will lead you down the path of disaster, publicly. 
All next [...]

Poor Blogging Practices

Friday, March 24th, 2006

The blogosphere is a tightly connected group of net influencers.  They start trends, make products popular and always seem to be passionate about some idea or trend.
And, much like any group of ‘artists’ they are particular about they way they are treated.  To market in this ‘market’ you’ll need to listen to what they are [...]

Flickr Uses

Wednesday, March 22nd, 2006

One thing you learn after being online for a while is that taking part in chat rooms, forums, yahoo or google groups, and any community makes you friends quickly.
Flickr is no exception.
Their demographic is:

early adopter
under 40 years old
web 2.0
has some free time, if not much
web savvy
highly social

If this is who you are trying to reach, [...]

RSS Communications

Wednesday, March 22nd, 2006

How do you remember who you told to finish the last detail of a project?
Who’s the contact person for your oldest account?
Do you hate it when people pass the buck and you can’t determine who’s in charge of completion?

If so, you need a way to archive your messaging.  But how?
An internal blog, specifically for messaging, [...]

Social Podcasting

Wednesday, March 22nd, 2006

In an effort to make podcasting more social, Yahoo! has integrated a 5 star rating system into their Yahoo! Podcasts search engine.
We love badges! Not only are they oh-so-web 2.0 and cool-looking, but hey, they make it easy to do stuff. The podcast ratings badge makes it easy for your audience to rate your podcast [...]

Vista Delayed

Wednesday, March 22nd, 2006

The RSS OS will NOT be shipping this christmas, as has been expected. It was only a few weeks ago that Microsoft announced they were ‘boxing up’ Vista. 
Microsoft Delays Vista:
The postponement to January, announced Tuesday afternoon, is a high-profile setback for the long-awaited upgrade to the software company’s biggest and most profitable product. As [...]