Archive for March, 2006
Wednesday, March 29th, 2006
How do I change my sidebar links?These are Project Links. They are located, after you login to your Blogsite, under your weblogs in the left sidebar.
Notice how they are configured:
>Home|_blank
The word Home is what the public will see in your sidebar. The _blank section makes the site open in a pop-up window.
In the summary window, [...]
Tags: blogsite-systems
Posted in Business Blogging | No Comments »
Wednesday, March 29th, 2006
Here’s another frequently asked question.
It’s your image… According to an inside source, iTunes chooses their Featured Podcasts *from* the podcasts that are uploaded with attractive images.
Seems like a no-brainer, really. They use your image to advertise your podcast. If it’s not great, why would they place the spotlight on your podcast?
Tags: itunes-images, itunes-promotion, podcast-enhancement, podcast-promotion, rss-enclosure
Posted in Podcast Marketing | No Comments »
Monday, March 27th, 2006
How do you decide what you will blog about?
Consider Your PurposeAre you blogging to build your business’ visibility? Are you blogging for PR? Is blogging a way to gauge customer interest and satisfaction? Is it a way to deliver information to your employees or your customers?
Consider Your AudienceWho reads this blog? Who do you [...]
Tags: blogging, Business, business-blogging, content-promotion, content-strategy, successful-blogging, website-content
Posted in Business Blogging | No Comments »
Monday, March 27th, 2006
You know RSS is mainstream when you see the news that the Kremlin is now offering RSS feeds:
The President of Russia’s official website offers RSS channels for the majority of the most frequently updated content sections News, Presidential Speeches and Addresses, Press Releases and more.
RSS is beginning to see mainstream usage. As more and more [...]
Tags: content-promotion, RSS-feeds, rss-news, RSS-promotion, rss-technology, rss-usage
Posted in RSS Marketing Strategies | No Comments »
Monday, March 27th, 2006
Don’t SpamCareful what you send out via email. If someone hasn’t opted-in, then they’re going to be upset if you send them an email they don’t want.
Certainly, don’t send it more than once a week. Constant emails, even if opted-in, are considered spam to your customers. Consider RSS Communication if you need to send out [...]
Tags: blog-site, marketing, online-communication, transparency
Posted in Blogging Technology | No Comments »
Monday, March 27th, 2006
Ever wondered WHY podcasting is different than traditional news radio?
One word: Syndication.
Syndicating a podcast, or subscribing to a podcast, means that in one-click your listeners are ‘buying’ your audio and they’ll keep getting it until they unsubscribe.
Podcast syndication makes your site ’sticky’ in that your users will come back week after week to see [...]
Tags: podcast-marketing, podcast-services, podcast-syndication, podcasting, podcasts
Posted in Podcast Marketing | No Comments »
Monday, March 27th, 2006
Of course, there is so much more, but here’s a quick listing of RSS capabilities.
RSS offers your business a wealth of options:
Search Term FeedsSearch by your name, a topic, or even a competitor’s product name to have information delivered to you as it happens.
News FeedsSearch by key words or key phrases to receive real-time news [...]
Tags: rss-capabilities, RSS-feeds, rss-news, rss-technology
Posted in Corporate RSS Communications | No Comments »
Monday, March 27th, 2006
To be found on the web today, you must employ some sort of SEO (search engine strategy). Successful businesses rely on search engines AND direct traffic to build their business.
While advertising, marketing, PR and press releases are vital, you CAN’T forget the search engines. Without them, you must spend thousands of dollars per month on [...]
Tags: blogging, online-visibility, seo, seo-blogs
Posted in Content Promotion Strategies | No Comments »
Friday, March 24th, 2006
There’s always some sort of debate in the blogging community, but no debate is more forcefully argued than the advertising on blogs debate. Does it diminish your blogging credibility?
Let’s look at both sides:
Yes.In some ways it makes you seem like you are blogging ‘for the money’. However, in some cases you ARE blogging for [...]
Tags: ad-programs, adsense, Blog Marketing, blogads, blogging, business-blogging, problogger, rss-marketing
Posted in Business Blogging | No Comments »
Friday, March 24th, 2006
Easton points us to Stephan Spencer’s timely and efficient method of URL dissection. How DO you choose a URL for your blog?
My answer is this: if the blog will get more links by being at an arm’s length from the corporate site, then I’d have it on a totally separate domain.Let me supply a hypothetical [...]
Tags: blog-etiquette, blog-url, blogging, business-blogging, marketing, rss-marketing, seo
Posted in Blogging Technology | No Comments »