Archive for March, 2006

Blog Site Systems

Wednesday, March 29th, 2006

How do I change my sidebar links?These are Project Links.  They are located, after you login to your Blogsite, under your weblogs in the left sidebar.
Notice how they are configured:

>Home|_blank

The word Home is what the public will see in your sidebar.  The _blank section makes the site open in a pop-up window.

In the summary window, [...]

Featured In iTunes

Wednesday, March 29th, 2006

Here’s another frequently asked question. 
It’s your image…  According to an inside source, iTunes chooses their Featured Podcasts *from* the podcasts that are uploaded with attractive images.
Seems like a no-brainer, really.  They use your image to advertise your podcast.  If it’s not great, why would they place the spotlight on your podcast?

Website Content Strategies

Monday, March 27th, 2006

How do you decide what you will blog about? 
Consider Your PurposeAre you blogging to build your business’ visibility?  Are you blogging for PR?  Is blogging a way to gauge customer interest and satisfaction?  Is it a way to deliver information to your employees or your customers?
Consider Your AudienceWho reads this blog?  Who do you [...]

RSS Technology

Monday, March 27th, 2006

You know RSS is mainstream when you see the news that the Kremlin is now offering RSS feeds:
The President of Russia’s official website offers RSS channels for the majority of the most frequently updated content sections News, Presidential Speeches and Addresses, Press Releases and more.
RSS is beginning to see mainstream usage.  As more and more [...]

Blog Site Marketing

Monday, March 27th, 2006

Don’t SpamCareful what you send out via email.  If someone hasn’t opted-in, then they’re going to be upset if you send them an email they don’t want.
Certainly, don’t send it more than once a week.  Constant emails, even if opted-in, are considered spam to your customers.  Consider RSS Communication if you need to send out [...]

Podcast Syndication

Monday, March 27th, 2006

Ever wondered WHY podcasting is different than traditional news radio? 
One word:  Syndication.
Syndicating a podcast, or subscribing to a podcast, means that in one-click your listeners are ‘buying’ your audio and they’ll keep getting it until they unsubscribe.
Podcast syndication makes your site ’sticky’ in that your users will come back week after week to see [...]

RSS Capabilities

Monday, March 27th, 2006

Of course, there is so much more, but here’s a quick listing of RSS capabilities.
RSS offers your business a wealth of options:

Search Term FeedsSearch by your name, a topic, or even a competitor’s product name to have information delivered to you as it happens.
News FeedsSearch by key words or key phrases to receive real-time news [...]

Internet Visibility

Monday, March 27th, 2006

To be found on the web today, you must employ some sort of SEO (search engine strategy).  Successful businesses rely on search engines AND direct traffic to build their business.
While advertising, marketing, PR and press releases are vital, you CAN’T forget the search engines.  Without them, you must spend thousands of dollars per month on [...]

Blog Ads

Friday, March 24th, 2006

There’s always some sort of debate in the blogging community, but no debate is more forcefully argued than the advertising on blogs debate.  Does it diminish your blogging credibility? 
Let’s look at both sides:
Yes.In some ways it makes you seem like you are blogging ‘for the money’.  However, in some cases you ARE blogging for [...]

Blog URLs

Friday, March 24th, 2006

Easton points us to Stephan Spencer’s timely and efficient method of URL dissection.  How DO you choose a URL for your blog?
My answer is this: if the blog will get more links by being at an arm’s length from the corporate site, then I’d have it on a totally separate domain.Let me supply a hypothetical [...]