Monetizing your business is paramount.  But, if your business IS content, then you must monetize your content.  You can do this by charging for your work, but subscriptions are rarely successful as the ONLY monetization of a content site.  Micropayments may make sense, but they won’t cover all your costs.
Try these ways to monetize your [...]

You need to do business in a global economy.  Whether you are a Pepsi, McDonalds, Nike, or a small business with a global presence, you must be able to communicate across the linguistic borders.
RSS is a great way to facilitate this problem. 

Consider offering feed subscription chicklets in multiple languages. 
Choose a blogging [...]

Promoting your podcast is important.  Your podcast should help you LURE people to your site.
Look for niche directories, like the women’s podcast directory, to promote your business podcast:
If your business is women-owned or women-run (and which one isn’t?)… 
No, just kidding.  But, if you do have a  woman at your helm or at the
very least, a [...]

I have a client who only produces an html page.  She is not interested in having a blog, and though I frequently tell her a blog would do wonders for her, she doesn’t like trying new things.
Her site is one of the largest public policy organizations out there, so she has chapters in all the [...]

What’s Your Target Market?
Look at your demographic target. Who are you trying to reach?  How would you describe them and their habits?

age
sex
income level
education level
hobbies

Now, where to they go online? 
Look for an interactive section of those websites.  Do they have forums?  Chatrooms?  People willing to post and chat are ‘leaders’ and they will promote your [...]

Google finance, one of the latest Google initiatives, is not doing as well as planned.  Hitwise took a look at their market share, as compared to MSN Money and Yahoo! Finance.
Their share is not good, but then they ARE the newest member in the financial arena.  As much as MSN is lacking in search, it’s [...]