How do you decide what you will blog about? 
Consider Your PurposeAre you blogging to build your business’ visibility?  Are you blogging for PR?  Is blogging a way to gauge customer interest and satisfaction?  Is it a way to deliver information to your employees or your customers?
Consider Your AudienceWho reads this blog?  Who do you [...]

You know RSS is mainstream when you see the news that the Kremlin is now offering RSS feeds:
The President of Russia’s official website offers RSS channels for the majority of the most frequently updated content sections News, Presidential Speeches and Addresses, Press Releases and more.
RSS is beginning to see mainstream usage.  As more and more [...]

Don’t SpamCareful what you send out via email.  If someone hasn’t opted-in, then they’re going to be upset if you send them an email they don’t want.
Certainly, don’t send it more than once a week.  Constant emails, even if opted-in, are considered spam to your customers.  Consider RSS Communication if you need to send out [...]

Ever wondered WHY podcasting is different than traditional news radio? 
One word:  Syndication.
Syndicating a podcast, or subscribing to a podcast, means that in one-click your listeners are ‘buying’ your audio and they’ll keep getting it until they unsubscribe.
Podcast syndication makes your site ’sticky’ in that your users will come back week after week to see [...]

Of course, there is so much more, but here’s a quick listing of RSS capabilities.
RSS offers your business a wealth of options:

Search Term FeedsSearch by your name, a topic, or even a competitor’s product name to have information delivered to you as it happens.
News FeedsSearch by key words or key phrases to receive real-time news [...]

To be found on the web today, you must employ some sort of SEO (search engine strategy).  Successful businesses rely on search engines AND direct traffic to build their business.
While advertising, marketing, PR and press releases are vital, you CAN’T forget the search engines.  Without them, you must spend thousands of dollars per month on [...]