Archive for March 20th, 2006

Internet Marketing Strategy

Monday, March 20th, 2006

Finding innovative marketing efforts in the automobile dealership industry is not easy.  We have all endured the flashy yet boredom-inducing auto ads for years.  So, you can imagine my surprise to see that there is an automobile dealership utilizing RSS to deliver their auto specials.
"By offering RSS feeds we’re giving the Internet car shopper an [...]

On-Site Syndication

Monday, March 20th, 2006

Offering on-site syndication of RSS feeds gives your readers value.
From syndicated podcasts to marketing briefs and business news, these offerings not only allow your site to become ’sticky’, returning loyal visitors often, but they also give your readers value, which is excellent PR for your company.
Peruse the right sidebar for some examples of each [...]

RSS Intelligence

Monday, March 20th, 2006

A fairly common question I get is "Why Do I Need Intelligence Channels?".  Now, let’s focus on the How To.

Login to your Blogsite
Select Intelligence Configuration from your left sidebar.  Note:  You won’t see these items unless you are logged in.
Notice the ‘query structure’ as it already is set up.  Follow the same protocol. 

Only alter [...]

Blogging Tips

Monday, March 20th, 2006

Why Pictures?
Blogs with pictures are easier to read and perform better.  Users spend more time on a page with pictures (and read more textual content, according to recent blogging studies) than on pages that are mostly text. 
Pictures break up the text, making your content more engaging than it would be otherwise.How To Do It?
Once [...]

Podcast Frequency

Monday, March 20th, 2006

A frequent podcasting question is, "How Often Should I Release a Podcast?"
The answer varies, depending on subject material, however, regular podcasts perform better than irregular ones. 
If a consumer knows there will be frequent content, they will rely on your show to be there for them:

on the commute
at the gym
or at the office

Delicious Tagging

Monday, March 20th, 2006

Many publishers use social bookmarking sites to:

manage their bookmarks
track news
track conversation
watch trends
update their blog automatically

However, don’t forget that by having your blog ‘tagged’ topically, it is being classified offsite, as far as a search engine is concerned, for your topic. 
In addition to bookmarking a webpage, users "tag" the webpage. The tags are simply single [...]

Blog Marketing Strategy

Monday, March 20th, 2006

Going online to do business can be daunting, but it can also provide some benefits to you, as a businesss owner.  By capturing more eyeballs AND giving them content that keeps them coming back for more, you are performing effective online marketing.  However ANY well-designed site will give you these benefits.
Blogs are different in that [...]