Last year’s ad revenues continued to climb through the end of the year:
“The media landscape has clearly changed with more and more marketers
realizing that there is much to be gained from online advertising.”
said David Silverman, Partner, Assurance Services,
PricewaterhouseCoopers, “With the increase in broadband penetration
further enhancing how messages get delivered, we should continue to see
a favorable [...]
NBC purchased iVillage for a whopping $600M. Of course, that’s still a few million shy of what iVillage wanted to bring, but what’s a few million dollars between friends?
NBC Universal will pay $8.50 a share to acquire 100 percent of
iVillage; that comes to about $600 million. It’s the first major
internet acquisition for NBCU in some [...]
Successful businesses became successful because they KNOW what their customers want and they make it happen.
So, what do your customers want? Are they looking for dialogue or for FAQs? Do they need help with ideas on how to use your product, or are they just looking for a place to vent?
Try a blogging survey. [...]
eMarketer has published a report suggesting podcasting numbers will swell to 10M by 2010. However, I think it’s a little early to forecast numbers of this magnitude that are to be reached in 4 years.
And, I really can’t judge the validity of the report because it’s almost $700 to download it. If you’re so inclined, [...]
American Express, a long-time podcasting company, announced they plan to increase their podcasting plans.
They are aiming to add more podcasts on Travel. The recent Olympic experience has proven Travel is a hearty podcast category.
The company said almost one in four visitors to its dedicated Winter Olympics microsite downloaded a podcast featuring a guide to [...]
The team behind BlogExplosion announced they are accepting offers to sell the company.
BlogExplosion, one of the most successful blog directories/traffic exchanges grew much faster than the founders had planned, and without some extra money to continue the planning process, the company will not flourish:
The reasons, I think there are a lot, maybe the business [...]