Archive for February, 2006

New Atom Logo

Monday, February 20th, 2006

Mena Trott decided to design a new logo for the Atom format and it’s gotten positive reaction from a tech community known for biting criticism.
If there will be a vote to adopt it in the Atom community I’ll certainly vote Yes !
It’s an attractive logo that should aesthetically match the RSS logo originally developed by [...]

Launching Your Blog

Monday, February 20th, 2006

Refer Me Biz

A smart strategy for launching a new blogsite is to offer an incentive for visiting and registering. For instance, one of our clients, ReferMeBiz, has chosen to offer businesses a unique contest to generate attention:
“There is no way for any company entering our contest to lose, because we will give them global [...]

Coldwell Banker’s New Campaign Lacks A Podcast Strategy

Monday, February 20th, 2006

Real estate companies, like 1on1LasVegas.com and claudiaault.com and Banker are leveraging the powerful medium of blogs.
Coldwell Banker’s newest campaign is impressive, leveraging email, web and blogosphere buys:
COLDWELL BANKER LAUNCHED ITS NEW ad campaign Sunday night on prime-time television, but rather than simply plug its brand, the 15-second spots are expressly designed to drive consumers [...]

Managing Your Blogging Team

Monday, February 20th, 2006

If you manage more than one blogger, it can difficult to know where you are lacking, in your posting habits.  Blogsites aleviate your having to spend large amounts of time checking keyword frequency and posting habits.
Of course, while you can check both of those things, as well as your individual SEO rankings on keywords/keyphrases inside [...]

Write For Your Readers

Monday, February 20th, 2006

Business blogging and personal blogging both require you to think  about your reader’s habits before posting.
In fact, if you aren’t writing with their habits in mind, you aren’t going to keep their attention nor their presence.
Blogging is competitive now. There are millions of blogs to draw away your reader, so [...]

The Full Feed Debate

Monday, February 20th, 2006

While some bloggers complain that full-text feeds are the only ones they’ll read (Scoble), some declare full-text feeds are the only ones that protect you from scraping (Pirillo).
Personally, I think you’re going to be scraped either way.  You can download a free RSS scraper, easily thanks to Google, and scrape any site, whether it provides [...]

Podcast Marketing

Friday, February 17th, 2006

Podbridge, a new advertising/sponsor site for podcasters hopes to become THE place to go for ads in podcasts.
From their (beautiful) site:
Advertisers:More than 42 million iPod™ consumers put on-demand audio in the media mainstream. Don’t be left behind - target, measure and reach them with Podbridge.
Podbridge’s VC comes from Mayfield Fund and Worldview Technology Partners.  

PR Blogger Hired By Edelman

Friday, February 17th, 2006

Steve Rubel joined one of the largest PR firms, Edelman, and left the private PR firm, CooperKatz earlier this week.
Edelman has been hiring other well-known bloggers to help their clients secure a place in the blogosphere.
In September, the firm brought RedState.org blogger Mike Krempasky onboard to handle the Wal-Mart account. Krempasky founded the Web site [...]

Successful Business Blogging Strategies

Friday, February 17th, 2006

While the casual style of blogging is so popular with political and ‘geek’ blogs, business blogs need to maintain a professional tone.
Exceptions:

Personal blog that represents a businessJeremy Zawodny, of Yahoo!, has a personal blog.  Because he’s a high-level blogger that also holds a high-level job at Yahoo!, his blog has become where you go to [...]