Archive for February 24th, 2006

Marketing Your Podcast With Your Listener’s Habits In Mind

Friday, February 24th, 2006

Knowing how users download your podcast can drastically change your marketing methods.

Do they download primarily on iTunes or the host of other podcatchers?
Do you have more downloads with longer or shorter podcasts?
Are they listening via an mp3 player or their computer? (you’ll need to do a reader survey to ascertain this answer)
Do they convert to [...]

Business Blogging Tips: User Surveys

Friday, February 24th, 2006

Many companies use online surveys to get a customer’s perspective, and to assess how the company is meeting the needs of the user.
Making polls that are random, and unscientific in nature, effective requires proper planning on your part.
It’s forgotten details like this one that end in partially completed data submissions.
2) Try to begin the survey [...]

Finding News IS Easy

Friday, February 24th, 2006

Use your news aggregator to bring you the information you need.I have created a comprehensive listing of blogs that I scan every morning when I begin blogging.  I’ve taken the herculean task of dividing them up by topic so they are finitely organized.  This helps me, when I am under deadline, get a story out [...]

Top Corporate Bloggers

Friday, February 24th, 2006

Corporate Blogs
Debby Weil has a corporate blogging book coming out soon, and her primary method of promotion has been, of course, a blog ON the book.
She’s almost completely done now, but while we wait for it to go to press, she’s keeping us interested by providing snippets of the book. Her latest [...]