Archive for February 6th, 2006

SEO and Blogsites - Unique Aspects

Monday, February 6th, 2006

You’ve seen the link properties on a Blogsite, but do you understand WHY they’re so important to your SEO success.
TagsYou’ve probably known tags, like title tags, <title> and header tags, <h1> or <h2>, are vital to your SEO strategy.  But did you know the title, synopsis, and url are all similar to these types of [...]

Should RSS be user-centered or publisher-centered?

Monday, February 6th, 2006

The current disagreement, and I say that lightly between Dave Winer and Randy Morin is one that is of particular concern for businesses. What IS the best way to offer up your feed?
Dave’s idea is to have a single RSS feed repository:
Now once we have a single place for subscriptions, which is a real [...]

Microsoft and the “Common Feed” List

Monday, February 6th, 2006

If this is the first time you’ve heard of the Common Feed list, you’re not alone. A Microsoft developer has coined the term while describing the next version of Internet Explorer, IE7.
Microsoft is hoping to do away with that process by creating a full-featured "platform" for RSS directly in Windows. While RSS will be [...]

Podcast Hijacking

Monday, February 6th, 2006

Anyone can syndicate an RSS feed.  Most times that is great for your company’s visibility, however, you don’t want someone taking your textual or audio/video content and using it without your benefiting from their use.
For instance, recently there has been an increase in RSS hijacking, most notably in podcasts because many podcasters forget to repeat [...]

Offline PR

Monday, February 6th, 2006

Don’t forget to place your online PR and offline PR strategy on the same track.  It’s silly to target two different markets and spend two different budgets, when the two can easily coexist.
For instance:

When you make a splash offline, put the great news on your blog.

Syndicate your own press releasesPut your press releases on an [...]

Signature Commenting and SEO

Monday, February 6th, 2006

Commenting is a powerful way to put your name out there, but useless comments ("me too"s and signature comments) should be roundly avoided.
You can comment if you have something useful to say, but there are a few reasons you should NOT leave a link on a blog.

Most people don’tIf you feel the need to leave [...]