Knowing how users download your podcast can drastically change your marketing methods.
Do they download primarily on iTunes or the host of other podcatchers?
Do you have more downloads with longer or shorter podcasts?
Are they listening via an mp3 player or their computer? (you’ll need to do a reader survey to ascertain this answer)
Do they convert to [...]
Many companies use online surveys to get a customer’s perspective, and to assess how the company is meeting the needs of the user.
Making polls that are random, and unscientific in nature, effective requires proper planning on your part.
It’s forgotten details like this one that end in partially completed data submissions.
2) Try to begin the survey [...]
Use your news aggregator to bring you the information you need.I have created a comprehensive listing of blogs that I scan every morning when I begin blogging. I’ve taken the herculean task of dividing them up by topic so they are finitely organized. This helps me, when I am under deadline, get a story out [...]
Corporate Blogs
Debby Weil has a corporate blogging book coming out soon, and her primary method of promotion has been, of course, a blog ON the book.
She’s almost completely done now, but while we wait for it to go to press, she’s keeping us interested by providing snippets of the book. Her latest [...]
Submitting your site for SEO reasons is not new. You’ve read about the importance of in-bound links and online visibility.
Blogs are no different, except that there are traditional submission sites to which it’s important you submit your blog’s address, as well as blog directories that accept submissions.
Here are a few traditional sites:
Submit to 6 sites [...]
FEED ValidatorThe Feed validator support proposal passes the RSS Advisory Board unanimously.
Of course, that was to be expected. The validator is extremely useful in that error discovery is clear, eliminating your feed failing and your not knowing why or how to fix it.
You can submit validation requests on the RSS Advisory [...]
RSS Technology sounds geeky and high-tech to most computer users. Unfortunately that’s not beneficial, when it comes to marketing your site.
Currently at least 75 million consumers and businesspeople in the USA and UK use RSS on a regular basis. However, depending on which study’s stats you believe, only 17-32% of RSS users actually [...]
The Ricky Gervais show becomes the first major podcast to go from completely free to available only on a paid basis.
Audible will charge $1.95 per episode or $6.95 for the season, which will include at least four episodes by the creator and star of British television’s "The Office." Audible’s exclusive deal also runs for a [...]
Take a look at what USC Berkely offers in the way of podcasts, from Dave Winer’s blog.
From a business standpoint, how can you create something that’s of value to your customers and potential customers?
Ask yourself these questions:
What does my customer need, in the way of information?
How can I tie the answer to their need into [...]