Complete Transparency
Friday, January 27th, 2006When addressing a complaint, abide by the three PR rules, as they apply to the blogosphere:
Be QuickMake sure to subscribe to a feed (from news.yahoo.com or news.google.com) on your company’s name. Respond immediately to complaints.
Be FrankBe honest. Don’t sugarcoat your words. If you screwed up, admit it. But, don’t be afraid to ask the poster [...]

