Archive for January 27th, 2006

Complete Transparency

Friday, January 27th, 2006

When addressing a complaint, abide by the three PR rules, as they apply to the blogosphere:

Be QuickMake sure to subscribe to a feed (from news.yahoo.com or news.google.com) on your company’s name.  Respond immediately to complaints.
Be FrankBe honest.  Don’t sugarcoat your words.  If you screwed up, admit it.  But, don’t be afraid to ask the poster [...]

Place Your Blog Address Prominently On Your Site

Friday, January 27th, 2006

Recently I had a chance to talk with a client and he wasn’t listing his blog on his main site.  Now, considering he was placing considerable resources ensuring that blog was as visible as possible, it was worrisome to see he was not promoting it on his site.
If a blog is designed to be your [...]

RSS Marketing and Syndication for Businesses

Friday, January 27th, 2006

This is a general overview of RSS syndication that lightly touches on how businesses can get involved in this rapidly expanding medium.  The podcast is about 8 minutes and features Jeremiah Owyang, of Hitachi Data Systems and myself.  

Microsoft Updates Their Blogger Page

Friday, January 27th, 2006

Microsoft’s Mary Jo Foley posted that they’ve finally gotten around to updating their blogger page.
At long last, we’ve reorganized our Microsoft Watch Blog Watch page.
When we first started monitoring the Microsoft blogs almost three years ago, there were so few that we easily could list them all on this site. Now there are [...]

Content Promotion Is Useless Without Good Content

Friday, January 27th, 2006

Everytime I come across an excellent post on content ideas, I have to make sure you see it. This one comes from Lorelle and is very well organized by topic. She’s clearly put a lot into the post.
I’ve grouped the different resources for finding content for your blog into the following categories:
[...]

Microsoft’s Bloggers Are The Best PR

Friday, January 27th, 2006

In my opinion, the easiest way to get answers on a technical issue from someone at Microsoft is to find the appropriate blogger.
In the old days (see 5 years ago) you could call their PR firm and get results. However, I know that I have called their PR firm, Waggener Edstrom Inc., [...]