While I’m sure Yahoo! is not happy that Zawodny, a high-level employee, is blogging on the anti-spam benefits of gMail, Zawodny has free reign, for the most part, to give out his honest opinions.
Now, when I see him give a glowing review of Yahoo!’s RSS integration I’ll be more likely to believe him.
Of course, in [...]

Look for hip-hop and jazz music podcasts to be offered on BET, created by Lexus. The luxury car manufacturer will be touting its newest SUV, the IS.
The Toyota luxury brand’s four-week effort is centered around LexusFusion.com, a microsite where visitors can subscribe to podcasts, view a behind-the-scenes video of the making of a radio [...]

Already we see their cobranded advertising buttons on many blogs. Now, with today’s expected announcement that Google will release a Google Pack, including Firefox, the collaboration gets deeper.
Rumors that Google might enter the software market have swirled since at least last March, when the search giant hired Mozilla developers–fueling talk of a potential Google-branded [...]

Wikis are similar to encyclopedias, except they usually are on a central topic and they are created by the users. Many of you know this already.
There’s a wiki for Fortune 500 companies that is a great way to get your name out there and publicize your blog. Obviously, you’d need to be collaborative [...]

If you truly want to have your internal blog read, you can’t simply set it up and assume your employees will gravitate towards it. A strategy must be undertaken to make it a daily must-read. Continued from Part One.
More than a 5 minute crash course, your employees need to see it in action.  I’d [...]