Archive for January 5th, 2006

RSS Marketing for Outstanding Results

Thursday, January 5th, 2006

InternetRetailer has a lengthy introduction to RSS in this months’ issue, focusing on RSS marketing and the superiority of RSS over email.
Titled "Cutting through the clutter: RSS bypasses e-mail - and may be the ultimate segmentation tool," some of the most interesting highlights from the article include:

Part of the appeal of content delivery via
RSS for [...]