Archive for January 4th, 2006
Wednesday, January 4th, 2006
While the vast majority of advertisers and affiliates are honest, it is in your best interest to avoid the bad apples:
The case stemmed from a pay-for-performance agreement–in effect between May 2002 and September 2003–under which Click2Boost agreed to obtain Times subscribers by advertising online. Click2Boost claimed it provided the Times with 45,000 subscribers in that [...]
Tags: advertising, affiliates, click2boost, online-media, rss-advertising, rss-marketing
Posted in Business Blogging | No Comments »
Wednesday, January 4th, 2006
After posting his blog on Digg.com, Some Fool (the weblog name) found his traffic spike to more than 15K unique visitors. Some Fool’s blog posted the Windows Live exploit with full instructions on how to enter the closed beta without permission. MediaPost has more details:
The blog, "Some Fool," which published the exploit on [...]
Tags: blogger, rss-marketing, security-exploit, viral-marketing, viral-media
Posted in RSS Marketing Strategies | No Comments »
Wednesday, January 4th, 2006
Rebecca Lieb, a ClickZ expert, gives an on-target review of online media activity. She also touches on Ads in Feeds:
RSS Feed Advertising
Every Web site and its brother launched an RSS (define) reader this year, while tech companies raced to populate those feeds with ads. Google’s working on AdSense for feeds; FeedBurner launched a feed [...]
Tags: content-promotion, feed-ads, rss-advertising, RSS-promotion
Posted in Content Promotion Strategies | No Comments »
Wednesday, January 4th, 2006
Just about everyone is talking about the fact that the next version of Microsoft Outlook (version 12) will include RSS support.
What few people are talking about is that RSS is set to sweep the entire Office suite. This is likely because few people had the opportunity (as I did) to spend 3 days with the [...]
Tags: adoption-cycles, microsoft-office, rss-adoption, rss-marketing, rss-news, RSS-strategies
Posted in RSS Marketing Strategies | No Comments »
Wednesday, January 4th, 2006
CBC Radio 3 has large plans, with their satellite radio station launched last month, but being, consistently, the number one rated podcast in Canada is telling. CBC Radio 3’s podcast boasts that 50% of their downloads are not even inside Canada.
The one-hour podcast is delivered weekly and features a diverse selection of Canadian music. [...]
Tags: canadian-podcasts, downloads, podcast-marketing, podcasts, professional-productions, satellite-radio
Posted in Podcast Marketing | No Comments »
Wednesday, January 4th, 2006
Candid disagreements, as long as they are not constant, lend credibility to a bloggers passionate defense of your company. If a blogger is not allowed to disagree, they’ll always write with fear of the axe and the transparency you crave will not be apparent, because it won’t exist.
MICROSOFT EMPLOYEE ROBERT SCOBLE PUBLICLY excoriated [...]
Tags: blogger, business-blogging, microsoft, rss-marketing, scoble, transparent-blogging
Posted in Corporate RSS Communications | No Comments »