Shel Isreal, co-author of Naked Conversations (a highly acclaimed book on the blogosphere) has some advice for McDonald’s and their fledgling blog. These in particular are important to note:
2. Talk about a typical day in the life of a franchise owner, who gets up at some ungodly hour and goes to bed late [...]
FYI, if you or your company is well-known enough to merit a wiki entry, you’d be wise to remember that your edits are public knowledge, traceable by your IP address.
The staff of U.S. Rep Marty Meehan wiped out references to his broken term-limits pledge as well as information about his huge campaign war chest in [...]
While the topic seems a little boring to someone like me, I suppose the intended audience might be excited to learn that Microsoft is podcasting on IT.
From Chris Pirillo:
Yeah, look at the title for this page: Download details: Podcasts: How Microsoft IT Implements Encryption Using SQL Server 2005. Not exactly a subject that would [...]
Look at this chart on Pontiac. It’s a graph from hitwise on the search term Pontaic’s use over the last month.
The corresponding surge in traffic is due to their brave advertising campaign:
The blogosphere has been abuzz this past week about Pontiac’s new TV spot that features a Google screen capture with "Pontiac" [...]
When addressing a complaint, abide by the three PR rules, as they apply to the blogosphere:
Be QuickMake sure to subscribe to a feed (from news.yahoo.com or news.google.com) on your company’s name. Respond immediately to complaints.
Be FrankBe honest. Don’t sugarcoat your words. If you screwed up, admit it. But, don’t be afraid to ask the poster [...]
Recently I had a chance to talk with a client and he wasn’t listing his blog on his main site. Now, considering he was placing considerable resources ensuring that blog was as visible as possible, it was worrisome to see he was not promoting it on his site.
If a blog is designed to be your [...]
This is a general overview of RSS syndication that lightly touches on how businesses can get involved in this rapidly expanding medium. The podcast is about 8 minutes and features Jeremiah Owyang, of Hitachi Data Systems and myself.
Microsoft’s Mary Jo Foley posted that they’ve finally gotten around to updating their blogger page.
At long last, we’ve reorganized our Microsoft Watch Blog Watch page.
When we first started monitoring the Microsoft blogs almost three years ago, there were so few that we easily could list them all on this site. Now there are [...]
Everytime I come across an excellent post on content ideas, I have to make sure you see it. This one comes from Lorelle and is very well organized by topic. She’s clearly put a lot into the post.
I’ve grouped the different resources for finding content for your blog into the following categories:
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