Archive for December, 2005
Saturday, December 24th, 2005
You may think that because RSS is now ‘old hat’ to you, that plenty of your friends are feeding on the technology as you are (pardon the pun).
In 2005 the number of Web users who said (notice emphasis) that they read RSS feeds rose, but very slowly. Forrester pegged feed readership at six percent in [...]
Tags: feeds, RSS, rss-technology, syndication, windows-vista, xml
Posted in Blogging Technology | No Comments »
Saturday, December 24th, 2005
The Google/AOL deal is still a hot topic online, especially in this slow news weekend. Is AOL planning on going public in a few years?
Under the new five-year deal announced earlier this week, AOL will now have the right to use Google’s search technology on its own and also will receive a $300 million credit [...]
Tags: aol, finance, Google, ipo, options, prospectus, stocks
Posted in RSS Marketing Strategies | No Comments »
Thursday, December 22nd, 2005
ReminderFeed is a new service that lets you create simple "reminder" notifications that can be subscribed to by RSS. You might be saying, "I have an alarm and callender on my phone/ I can automatically send myself an email like this/I have a memory like none you’ve ever seen!"
The advantages to such a service, however, [...]
Tags: callender, email, reminders, RSS
Posted in Corporate RSS Communications | No Comments »
Wednesday, December 21st, 2005
Technorati aims to give you a pulse of the blogosphere. Sometimes they pass, sometimes they fail, but you have to give them kudos for giving it their all.
On the Sifry blog (CEO/Founder of Technorati) he goes into more detail, but there are features that give you more ways to ego-search, keep track of market trends, [...]
Tags: blogosphere, RSS, search, technorati
Posted in RSS Marketing Strategies | No Comments »
Wednesday, December 21st, 2005
Look for your page rank numbers to change in the next few days. Hopefully, if you’ve been attacking your keyword strategy like you should have, and with the help of your tightly defined syndicated briefings, you’ll go up in page rank.
Right now (11am E) all the blogs I am visiting have no page rank, so [...]
Tags: Google, google-juice, page-rank, search-engine, update
Posted in Blogging Technology | No Comments »
Wednesday, December 21st, 2005
When you ask experts how often you should post, they’ll tell you at least weekly. Now, if you ask them how often they post, most of them will tell you daily.
The more often you post, the more often your blog will be crawled by the search engine spiders. Here’s a good post on planning your [...]
Tags: blogs, business-blogging, posting, schedules
Posted in Business Blogging | No Comments »
Wednesday, December 21st, 2005
For those unfamiliar with the Google Zeitgeist, it’s a weekly popular searches list. The year-in-review from Google Zeitgeist recaps the most popular searches from the year. The placed the podcasting quip at the bottom of the Phenomena page:
Digitization ContinuesCognoscenti may know that MP3 is the audio file format everyone is using to hear and share [...]
Tags: Google, mp3, podcasting, podcasts, zeitgeist
Posted in Podcast Marketing | No Comments »
Wednesday, December 21st, 2005
Banner ads are about to get more exciting. We’re all familiar with the ad-blindness issues with banner ads, but one company aims to make banner ads more interactive and eye-catching:
Tom Foremski’s about to break new ground with an AJAX banner ad, which will effectively be a mini-application on SiliconValleyWatcher.
Why is this important? Because it could [...]
Tags: banner-ads, RSS, technology, web-apps
Posted in Content Promotion Strategies | No Comments »
Tuesday, December 20th, 2005
A new survey of 200 PR and marketing industry professionals, performed by the analysts at Peppercom, offers some wisdom from the no-longer brand new world of corporate blogging. Key findings included:
72% of PR and marketing professionals cite the creation of
artificial, overly promotional corporate blogs as the principal mistake
that companies make when attempting to blog.
In addition, [...]
Tags: blogging, communication, PR
Posted in Blogging Technology | No Comments »