Archive for December 20th, 2005

PR Industry Survey Offers Lessons Learned on Blogging

Tuesday, December 20th, 2005

A new survey of 200 PR and marketing industry professionals, performed by the analysts at Peppercom, offers some wisdom from the no-longer brand new world of corporate blogging.  Key findings included:

72% of PR and marketing professionals cite the creation of
artificial, overly promotional corporate blogs as the principal mistake
that companies make when attempting to blog.
In addition, [...]