Archive for December 12th, 2005
Monday, December 12th, 2005
RSS Syndication allows you to deliver your message to people who request it, rather than bombarding thousands of consumers who may or may not want to read about your product.
This tightly targeted delivery method prevents your annoying people with your costly but pervasive advertising, and branding your product unfavorably.
Unfortunately, many businesses are still clinging [...]
Tags: junk-mail, mailing-lists, RSS, spam, technology
Posted in Corporate RSS Communications | No Comments »
Monday, December 12th, 2005
Internet Explorer has taken a beating this year from Firefox, partially because of security issues (though most users say they made the switch initially for tabbed browsing). IE 7 hopes to draw some users back in with enhanced security features (and tabbed browsing).
In Microsoft’s forthcoming Internet Explorer 7, sites that have a high-assurance digital certificate [...]
Tags: firefox, ie-7, internet-explorer, mozilla, security
Posted in Blogging Technology | No Comments »
Monday, December 12th, 2005
A disturbing trend early podcasters are finding is that some enterprising individuals are setting up sites to steal the RSS feed of podcasts to add content to their own site. While this doesn’t remove the feed from your own site or prohibit your use of the feed, if you try to submit it to a [...]
Tags: hijack, itunes, ownership, podcast, yahoo!-podcasts
Posted in Podcast Marketing | No Comments »
Monday, December 12th, 2005
Financial pod and webcast service StreetIQ.com has has announced a partnership with RSS publisher Feedburner to upgrade their content delivery options. StreetIQ’s regular menu of new shows and their audience’s demand for fast access to breaking news make RSS an essential tool.
In addition to adding feeds for anyone to subscribe to StreetIQ’s shows and news, [...]
Tags: Feedburner, financial-news, podcasts, RSS, StreetIQ, webcasts
Posted in Corporate RSS Communications | No Comments »
Monday, December 12th, 2005
After Sony’s Rootkit debacle, you’d think the company would be fearful of online pressure, but apparently Sony didn’t realize how bad this latest viral campaign for the PSP would become.
In the case of the what Ms. Smith called the viral marketing arm, the company has commissioned local artists in seven cities - New York, Los [...]
Tags: graffiti, marketing, online, psp, sony
Posted in RSS Marketing Strategies | No Comments »
Monday, December 12th, 2005
I come into contact with so many people who don’t understand what Web 2.0 is. A simple answer is that Web 2.0 is more concentrated on the user. In other words, Web 2.0 is social, transparent, personal, and dynamic.
Today’s businesses are utilizing Wikis, Weblogs, and Podcasts to deliver their message dynamically. For a great [...]
Tags: dynamic-content, podcast, RSS, web-2.0, wiki
Posted in RSS Marketing Strategies | No Comments »
Monday, December 12th, 2005
Web users continue to cautiously divulge their personal information, but as RSS use becomes more prevalent, these reluctant sharers will avoid email opt-in lists completely.
If you are producing a regular newsletter or if you are merely curious about blogging, you might think about RSS publishing for these reasons:
Users opt-in and opt-out with no work on [...]
Tags: newsletter, opt-in, RSS, spam
Posted in Business Blogging | No Comments »
Monday, December 12th, 2005
The social aspects of web 2.0 are exciting. And as the original social bookmarking and tagging website, del.icio.us draws a considerable user base (300K). On Friday, Yahoo! bought del.icio.us for an estimated $20 million.
Launched in 2003 by Joshua Schachter, Del.icio.us uses a non-hierarchical keyword grouping system whereby users "tag" each of their Web bookmarks [...]
Tags: delicious, search, social-bookmarking, tagging, tags, yahoo
Posted in Content Promotion Strategies | No Comments »