Archive for December 12th, 2005

RSS Makes Mailing Lists Unnecessary

Monday, December 12th, 2005

RSS Syndication allows you to deliver your message to people who request it, rather than bombarding thousands of consumers who may or may not want to read about your product.
This tightly targeted delivery method prevents your annoying people with your costly but pervasive advertising, and branding your product unfavorably. 
Unfortunately, many businesses are still clinging [...]

Easily ID Secure Site

Monday, December 12th, 2005

Internet Explorer has taken a beating this year from  Firefox, partially because of security issues (though most users say they  made the switch initially for tabbed browsing).  IE 7 hopes to draw some users back in with enhanced security features (and tabbed browsing).
In Microsoft’s forthcoming Internet Explorer 7, sites that have a high-assurance digital certificate [...]

RSS Hijacking and Podcasts

Monday, December 12th, 2005

A disturbing trend early podcasters are finding is that some enterprising individuals are setting up sites to steal the RSS feed of podcasts to add content to their own site.   While this doesn’t  remove the feed from your own site or prohibit your use of the feed, if you try to submit it to a [...]

StreetIQ.com Adopts RSS for Financial News

Monday, December 12th, 2005

Financial pod and webcast service StreetIQ.com has has announced a partnership with RSS publisher Feedburner to upgrade their content delivery options.  StreetIQ’s regular menu of new shows and their audience’s demand for fast access to breaking news make RSS an essential tool.
In addition to adding feeds for anyone to subscribe to StreetIQ’s shows and news, [...]

Sony’s Still In Marketing Hot Water

Monday, December 12th, 2005

After Sony’s Rootkit debacle, you’d think the company would be fearful of online pressure, but apparently Sony didn’t realize how bad this latest viral campaign for the PSP would become.
In the case of the what Ms. Smith called the viral marketing arm, the company has commissioned local artists in seven cities - New York, Los [...]

Behind the Hype of Web 2.0

Monday, December 12th, 2005

I come into contact with so many people who  don’t understand what Web 2.0 is.  A simple answer is that Web 2.0 is more concentrated on the user.  In other words, Web 2.0 is social, transparent, personal, and dynamic. 
Today’s businesses are utilizing Wikis, Weblogs, and  Podcasts to deliver their message dynamically.  For a great [...]

Users Still Fear Releasing Their Information

Monday, December 12th, 2005

Web users continue to cautiously divulge their personal information, but as RSS use becomes more prevalent, these reluctant sharers will avoid email opt-in lists completely.
If you are producing a regular newsletter or if you are merely curious about blogging, you might think about RSS publishing for these reasons:

Users opt-in and opt-out with no work on [...]

Yahoo! and Del.icio.us

Monday, December 12th, 2005

The social aspects of web 2.0 are exciting.  And as the original social bookmarking and tagging website, del.icio.us draws a considerable user base (300K).  On Friday, Yahoo! bought del.icio.us for an estimated $20 million.
Launched in 2003 by Joshua Schachter, Del.icio.us uses a non-hierarchical keyword grouping system whereby users "tag" each of their Web bookmarks [...]