Podcast marketing isn’t hard, once you understand the basics. However, feed conversion and enclosures are tricky. I’ve helped clients submit their podcast feed to iTunes who use free blogging
platforms like Blogger and they have to convert their feed to one that
supports rich media enclosures. Usually, they’ll choose to use Feedburner for conversion. Then they’ll have [...]
After an endorsement on his blog from Robert Scoble, Microsoft’s lead blogger, I felt I had to check out the UDEX corporate blog.
Interestingly enough, their focus is on keeping the data in a database error-free. Here’s what I mean, copied from Scoble:
(they focus on the Product Data Quality area, basically they clean data
before it gets [...]
Often I get emails from freelance bloggers and journalists letting me know they’re writing on content I might appreciate. Unless the email seems to be a spam sales email, I check out each link and at least half of the time I get one, I blog on it.
Now, when I get emails begging for general [...]
It’s exciting to see mainstream marketers turning to blogs and conversational media to develop their ad campaign. From the propane ad featuring Hank Hill of King of The Hill set to the music of Eric Clapton’s "Cocaine" to Budget Rental Car’s silly but fun "Up My Budget" scavenger hunt, we’re seeing a host of seemingly [...]
After perusing the mountain of email and RSS subscriptions I read daily, I was struck by an article on emerging advertising tech, "Tech Showcase Stretches the Imagination," and how the companies profiled were spending ludicrous amounts of money to acheive doubtful results.
Marketing technology is getting cooler every day, as evidenced by
these cutting-edge applications showcased during [...]
Audio is one of the most powerful ways of communicating effectively on many levels. Additionally, some people in leadership positions may feel most comfortable addressing their audiences with the spoken word when delivering messages of great importance.
The new medium of Podcasting has clear advantages over prior methods of delivering audio messages. Podcasts [...]
FeedBurner has started a series of articles/whitepapers about various aspects of RSS in today’s Web 2.0 world. In this first article, Dick discusses the whole blogs are RSS, RSS is blogs dilemma. While I think there would be little arguement that RSS (and Atom) helped propel blogs and blogging (nothing expands a medium like a way to read lots [...]
Google announced today they are separating their search ads and their contextual ads into different units. That’s not to say you can’t continue to combine them, however, you will now have a chance to experiment with both models independently and track ROI on each platform.
In the past, Stewart said, some search engine marketers were able [...]
The bane of the internet, slow, obnoxious Flash ads, may be coming to the biggest search ad provider on the net. With this cryptic google ad, they may be testing the water on Flash Adwords/Adsense.
As always, I encourage you to read the comments related to this story. Often the most amazing things in [...]