Take a look at the innovative ways traditional advertisers are using podcasting to create brand loyalty and utilize opt-in marketing:
With savvy consumers wired into the Internet, it’s no surprise that the travel and entertainment industries are venturing into podcasting. Expedia’s "Three Day Weekend—Destination LA" podcast offers advice, including tips from locals, on how to make [...]
Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]
Feedburner’s CEO was interviewed recently by Nick Wilson at Perfomancing. He discussed the RSS ads that are largely necessary because readers want to read the entire post within their readers, never visiting the actual blog.
I’ll answer the second part of the question first. I think some of the critics of ads in RSS have made [...]
While reading the RSS Blog, I came across this story on attention. It discusses how Dave Winer, widely credited with creating RSS, gave OPML a boost.
This week OPML got a big boost following a commitment from Dave Winer,
the developer of RSS and OPML, to include support for namespaces that
will make it easier for people using [...]
Robert Scoble, Microsoft’s chief blogger, has recently been discussing OPML files. He’s wondering, rather publicly, the reason Bloglines and Newsgator don’t make their blogroll files compatible.
The days are gone when we’d merely list our blogroll on our blog. Many of us subscribe to, literally, thousands of different blogs and we don’t have the blog space [...]
Friday and Monday will see loads of iPods sold.
Consumer electronics sites had a 142 week-over-week traffic jump, and computer hardware/software sites doubled their traffic, with around 102 percent week-over-week growth.
You couldn’t find a better time to be podcasting. Consumers are demanding podcasts but there are just not enough quality podcasts out there to quench [...]
It’s always interesting to read these debates, especially when you get concrete niche examples like this one:
By the time the cards were designed, printed, and stacked in Gompertz’s Montana barn, it was too late to arrange for wholesale distribution or grab any of the premium online-ad spots for his newly launched Chrismukkah.com site.
Luckily, a Chrismukkah.com [...]
Business Week managed to get a copy of a private, internal blog written by Chris Jones, a top-level Microsoft executive. The blog named a slightly earlier date for the Windows Vista release next year, August 31.
Most interesting, in my opinion, was the comparison of Vista to XP and the sales figures from XP’s release. While [...]
In his Fast Forward column in September’s issue of Media magazine, editor-in-chief Joe Mandese highlights a scene from Back to School where Rodney Dangerfield is shopping for textbooks when someone recommends that he buy used ones because the key passages are already highlighted from previous owners. In reply, Dangerfield responds, "But what if they were [...]