Archive for November 18th, 2005

Podcast Marketing

Friday, November 18th, 2005

Podcasting is mobile.  Are your customers mobile?  Are they too busy to read?  Do they own MP3 players?
Of course, most businesses would answer yes to the first question.  Most consumers own at least one cellphone today.  They are mobile.  A mobile audience wants to take their news with them.
Likewise, most men and women are too [...]

Successful Business Blogging: Know your audience

Friday, November 18th, 2005

This is the last part of a 6-part series on Successful Business Blogging.
To keep your readers, you must be useful to them.  But, how do you know what resonates with them?  What are they clicking?  What topics are most popular?
Scrutinize:
1.  Your analyticsKnowing just what they are doing can help you know what works and what [...]

XML in Office 12 Beta Promises Easy Reading

Friday, November 18th, 2005

Desktoppipeline is reporting the Office 12 Early Beta is being sent out to beta testers right now.
Code-named Microsoft Office 12, it features a significantly redesigned user interface, many new server- and client-based functionalities, and the default use of XML-based file formats for all its applications.
One of the most noticeable changes in Office 12 [...]

XML for Mere Mortals

Friday, November 18th, 2005

Reading a book on XML sounds like corporal punishment for some, but a new book by Thomas Myer promises an entertaining and simple read.  The book consists of 10 chapters and various technical appendixes and is tightly
focused on creating a simple content management system with XML.
The book is a result of his seminars on XML [...]

Microsoft Releases Corporate Search

Friday, November 18th, 2005

Microsoft released a new search solution for enterprise-level clients.  It focuses on desktop search, allowing the IT departments to decide which features to allow and which to disable.  Apparently many IT departments had disallowed desktop search for security reasons, but they saw many company employees ignoring directives and finding their own ways to utilize a [...]

Google Revolutionizes Their Own Model

Friday, November 18th, 2005

Google, the company who oozes simplicity and quirkiness has, of late, been introducing a mix of products.  From Google Analytics to Google Base, there’s something changing at Google.
The focus on monetization seems to be the common denominator with all of these releases.  As far back as Google’s Site Maps and even Adwords and Adsense we [...]