Archive for November 14th, 2005
Monday, November 14th, 2005
Using internal channels in your Blogsite is a safe way to communicate within your company. It’s not uncommon for a company to use internal RSS communications for months before they ever publish a public RSS channel.
Consider using the internal channels as a way to gain valuable market intelligence. Within your Blogsite, no unauthorized persons will [...]
Tags: corporate-RSS, email-subscriptions, RSS-Communications, RSS-feeds
Posted in Corporate RSS Communications | No Comments »
Monday, November 14th, 2005
Because podcasts are difficult to measure in terms of statistics, Audible is rolling out a measuring tool aimed at podcast publishers who want to secure advertising on their podcasts.
The new service IS innovative, but because of several factors is not one I would recommend.
It changes the file type to .aa. This file type is [...]
Tags: advertisers, audible, metrics, podcast, statistics, stats, wordcast
Posted in Podcast Marketing | No Comments »
Monday, November 14th, 2005
That old banner ad isn’t working. Your prospective customers are ad-blind to what they see daily. Sometimes you have to change things around.
Slate.com is carrying JCPenney ads today, and nothing else. The entire site is outfitted with the JCPenney ads and the company has created a specific landing page for those ads, partially to [...]
Tags: ad-blind, advertising, publisher, rss-ads, RSS-feeds
Posted in RSS Marketing Strategies | No Comments »
Monday, November 14th, 2005
When Google purchased Urchin Analytics in March, many wondered what they might do with the $199 a month service Urchin offered.
Google’s model, to offer free services and liberally sprinkle them with advertising seems to be coming into play with this new free service. The difference here is the advertised service with this one is [...]
Tags: advertising, adwords, analytics, Google, urchin
Posted in Business Blogging | No Comments »
Monday, November 14th, 2005
Flare, a XML authoring/editing tool by MadCap Software, was one of a few products that were highlighted during recent Microsoft events, .NET 2.0 and Visual Studio 2005. The interesting part about this is how it might integrate into Vista, the next version of Windows. It’s already slated to output help files in Vista’s format.
Flare allows users to:
write [...]
Tags: flare, longhorn, microsoft, RSS, vista, xhtml, xml
Posted in Blogging Technology | No Comments »
Monday, November 14th, 2005
I’ve been using Eh List for about a month to give me a daily recap of my backlinks and general importance in the blogosphere.
Eh List offers you a daily recap but also a historical graphical representation of your links, your blog links, and the number of pages Google has indexed in your site.
The [...]
Tags: backlinks, eh-list, indexed, page-rank, pages-indexed, statistics
Posted in Content Promotion Strategies | No Comments »