Archive for November 14th, 2005

Internal Communications

Monday, November 14th, 2005

Using internal channels in your Blogsite is a safe way to communicate within your company.   It’s not uncommon for a company to use internal RSS communications for months before they ever publish a public RSS channel.
Consider using the internal channels as a way to gain valuable market intelligence.  Within your Blogsite, no unauthorized persons will [...]

Audible Offers Metrics for Podcasters

Monday, November 14th, 2005

Because podcasts are difficult to measure in terms of statistics, Audible is rolling out a measuring tool aimed at podcast publishers who want to secure advertising on their podcasts.
The new service IS innovative, but because of several factors is not one I would recommend. 

It changes the file type to .aa.  This file type is [...]

Advertising Online Takes Creativity

Monday, November 14th, 2005

That old banner ad isn’t working.  Your prospective customers are ad-blind to what they see daily.  Sometimes you have to change things around.
Slate.com is carrying JCPenney ads today, and nothing else.  The entire site is outfitted with the JCPenney ads and the company has created a specific landing page for those ads, partially to [...]

Google Analytics

Monday, November 14th, 2005

When Google purchased Urchin Analytics in March, many wondered what they might do with the $199 a month service Urchin offered. 
Google’s model, to offer free services and liberally sprinkle them with advertising seems to be coming into play with this new free service.  The difference here is the advertised service with this one is [...]

Flare and Vista

Monday, November 14th, 2005

Flare, a XML authoring/editing tool by MadCap Software, was one of a few products that were highlighted during recent Microsoft events, .NET 2.0 and Visual Studio 2005.  The interesting part about this is how it might integrate into Vista, the next version of Windows.  It’s already slated to output help files in Vista’s format.
Flare allows users to:

write [...]

Review of Eh List

Monday, November 14th, 2005

I’ve been using Eh List for about a month to give me a daily recap of my backlinks and general importance in the blogosphere. 
Eh List offers you a daily recap but also a historical graphical representation of your links, your blog links, and the number of pages Google has indexed in your site. 
The [...]