Archive for November 4th, 2005

Professional Podcasting - Hitting Your Target

Friday, November 4th, 2005

Who is the target of this podcast?  The first step in creating a podcast is deciding how to reach your target audience.   
1.  Should your style be conversational, educational, or professional?
Each listener is different, but generally you can look at the type of material you are releasing to decide on a style.  A weekly consumer [...]

Video iPod Expect to Make Podcasters into Vidcasters

Friday, November 4th, 2005

While many expected to see the migration from audio podcasts to video happen very quickly, the increase in vidcasts has not be significant. 
When the first iTunes to support podcasts came out, 1 million downloads in 2 days set a record for the industry.  No such revolution with the video iPod to date.
However, a slower migration [...]

Spam Survey Highlights An Obvious Timewaster

Friday, November 4th, 2005

Every week much time is spent categorizing and organizing email, especially business email.  In fact, McAfee just completed a survey highlighting the time we spend dealing with spam:
According to the Americans surveyed, email spam is the No. 1 technology time waster (49%) by wide margins over other tech annoyances including automated voice response systems (24%) [...]

Viacom is buying College Sports Television Networks

Friday, November 4th, 2005

This deal is expected to be finalized by year end. CSTV will then be part to CBS Corp. In early January 2006 Viacom will split into two distinct entities. 
CSTV is a network of college TV channels and more importantly, a network of more than 250 official college athletic websites, and CSTV.com, a destination site [...]

Intentional Blogging for Business

Friday, November 4th, 2005

This article is the first in a 6 part series.
Business blogging is completely different than the conversational, journal-style blogging common on personal and political sites.  Just like in print it is important to think before you write and publish work, you must be careful what you say online.  Your work online could, and hopefully will, remain online [...]

Blog Traffic Series - Part 1- Getting Noticed Online

Friday, November 4th, 2005

Try to get online influencers to cover your work on their site.  This is an excellent method of driving high-quality and targeted traffic to your blog, and therefore to your actual homepage.  
Of course, that’s easier in theory than in practice.  Remember these guidelines when promoting your content to persons of influence within the blogosphere.

Become [...]