Marketing with a podcast is effective, we all know that, but you must be careful not to overuse a personal endorsement.
While blogging on the effectiveness of personal stories I came to the conclusion that this must be how effective traditional media was at first.
We don’t want to oversell and diminish the effectiveness of this medium, [...]

Successful business blogging isn’t easy, unless you engage your readers and enter into discussions with them.  It takes a different mindset.  If you don’t have it, you can hire it.
Businesses get in trouble, though, when they hire talent that just aren’t talented. 
Juicy Fruit had lowered the bar on blogging so that anything could slither over [...]

Sam Ruby’s FeedValidator now includes OPML (Outline Processor Markup Language) validation.  The controversy seems to surround the spec.
The Really Simple Validator validates against the spec, as written. The other two validators validate part against the spec, part against Dave’s guidelines and part against something unknown to me. The concern? The guidelines seem to introduce new [...]

Now that a large number of users have high-speed connections, expect to see growth in the video downloads.  The "NBC Nightly News" will now be available as a free download on Friday evenings.  The download will be offered alongside host Brian Williams’ blog.
No word on whether or not the video download will be a true [...]

Blogs are the new black dress.  AOL, since buying Weblogs, Inc. in the last month, has become increasingly focused on blogging.  Their latest CityGuide even sports a blog by Robin Leach.  MediaPost explained:

AMERICA ONLINE HAS LAUNCHED AOL Vegas, a CityGuide site devoted to Las Vegas, but, unlike other CityGuide sites, it’s geared toward non-residents–both prospective [...]

A successful marketing campaign will look at multiple demographics, and increasingly minorities have been using the internet more and more.  Usage grew several percentage points, from 46% a few years ago to 49% this year. (Pew)
While that number is still far lower than the estimated 69% of whites online, the growth is important to note.  [...]

Large corporations often use instant messaging on a day-to-day basis.  They may utilize IMS to stay in touch with the sales department via IM, or the production team may use IM to coordinate video shoots across a small geographic area.  But, security concerns are widespread and wellfounded.

Never post personal information on IM. Never respond to [...]