Archive for November, 2005

Strategizing Your Blog

Wednesday, November 30th, 2005

A small business owner should familiarize himself/herself with what it takes to run a great blog before deciding to jump in. In July, 2005, Forbes announced its best of the web list including the top small business blogs. While these are aimed at small businesses as the target audience, they can still provide an invaluable [...]

RSS as Dynamic Expert Locator

Wednesday, November 30th, 2005

One common Knowledge Management initiative inside of many organizations is the creation of an expert locator database.  The intention behind these projects is to catalog the knowledge held inside the organization and identify who holds knowledge in a variety of useful subjects.
With such knowledge-resource holders clearly identified project initiators and others seeking knowledge-based assistance [...]

Giving Something Away

Wednesday, November 30th, 2005

If you want to drive traffic to your site, increase the loyalty of your customers, and create something of value for long-term use, consider an e-learning audio file that you could deliver via RSS.
For instance:
-A real estate office might record a 5 minute audio, "How to Save Money on Your Next Home Purchase"
-A computer repair [...]

Ads in Feeds

Wednesday, November 30th, 2005

Monetizing your site, especially a strictly content  site, is a great way to become a full-time blogger.  Advertising revenues on a site with heavy traffic can pay a nice salary to enable a blogger to devote all their time to writing.
However, knowing that many visitors, especially tech-savvy visitors, choose to subscribe to your feed and [...]

Internal Communications

Wednesday, November 30th, 2005

Secure, internal communication has always been a problem for large corporations.  While they need a simple way to communicate, more like a small business, they must have a completely secure platform.
An internal blog may be the answer.  A few days ago I wrote on Microsoft’s internal blogs.  You don’t get much larger than Microsoft, with [...]

Advertising Online

Wednesday, November 30th, 2005

Business 2.0 has an article comparing Web 2.0, with the web’s rise and fall of the early 90s.  Some startling revelations from The Return of Monetized Eyeballs.
And with companies like Ford, McDonald’s, and Procter & Gamble
announcing plans to do more Internet advertising, content giants are
eager to buy audiences. In the past year, the New York [...]

Business Blog Consultants

Wednesday, November 30th, 2005

Business Blog Consultants are a great way to spruce up your blog.  Some services you can expect them to offer:
-blog set-up-one-time blog consults-admin maintanance, if you are not tech savvy, but enjoy writing-writing only-marketing and promotion
There are literally dozens of them, but my suggestion would be to find a blogger you admire, and ask their [...]

IBM Saves Time and Money With Internal Podcasts

Tuesday, November 29th, 2005

According to a write up in ITWorld, IBM has added internal podcasting to their intranet repertoire and reports the following benefits after just a few months of experience with the medium:

Lower phone bills and better, more informal internal communication between their 320,000 employees.
a weekly status update from IBM’s supply chain organization. The group previously scheduled [...]

IBM Saves Time and Money With Internal Podcasts

Tuesday, November 29th, 2005

According to a write up in ITWorld, IBM has added internal podcasting to their intranet repertoire and reports the following benefits after just a few months of experience with the medium:

Lower phone bills and better, more informal internal communication between their 320,000 employees.
a weekly status update from IBM’s supply chain organization. The group previously scheduled [...]