Archive for October, 2005

Podcasting is for Everyone

Monday, October 24th, 2005

From pastors to poets, people from all walks of life are turning on to podcasting.  As podcasting continues to grow, the majority of online users will eventually be downloading them as well. 
If podcasting was just about getting one message out there, it wouldn’t be as exciting though.  Internet audio has been out for a long [...]

Internal Corporate Blogging

Monday, October 24th, 2005

Very few companies realize the potential of a quality blogsite.
Exactly. Internal blogs give your company the opportunity to:
1 - Maximize knowledge sharing by creating an environment that doesn’t necessarily punish bad ideas but rewards great ones.
2 - Index ideas by category, person, date, division.
3 - Keep ideas forever, archiving them on your company blog.
4 [...]

New Site Reviews Business Blogs for Effectiveness

Monday, October 24th, 2005

If you want to see what to do and what not to do in business blogging, just take a look at the archives at Business Blogwire.
On Stone Creek Coffee:  This is a great small business blog.  The content, design and impact are charming and effective. How many people would know about Stone Creek Coffee without [...]

Watch the Brand Blogs

Monday, October 24th, 2005

Corporate brands like Nike, Trader Joe’s, Netflix and Barqs Rootbear (Coca Cola) all have one thing in common, each of them are the subject of at least one fan-blog.
"In addition to viewing blogs as another media channel, it allows us to keep our pulse on the marketplace," said Ken Ross, a vice president of Netflix, the movie [...]

RSS Search Engine Submissions

Monday, October 24th, 2005

Submitting your RSS feed to major RSS search engines and directories is one of the best online marketing strategies you can use, as it allows people to find you through the very gateways used by others to search for the content they are looking for. Masternewmedia.org

Submitting your feeds to an RSS feed directory isn’t difficult, [...]

Beyond ROI Automates the Process of Selecting Keywords

Friday, October 21st, 2005

Beyond Words, the lastest software release from Beyond ROI takes the URLs you specify, compiles the keywords, and places them within Google Adwords and Yahoo! Search Marketing’s Ad Interface.
John Haney, BeyondROI’s chief technology officer, said that most of the product’s functionality is available now–but before the release, the company wants to add a few [...]

C2C Now Supports IMs and RSS Feeds

Friday, October 21st, 2005

C2C’s Archive One is designed to meet regulatory compliance and internal requirements, but until now IMs and RSS feeds were left out, creating a large problem for corporate compliance officers.
"Ever tighter regulations are forcing companies to consider retention policies for all communications, including instant messaging, with strict consequences for those who don’t comply," says Dave Hunt, [...]

Marketing and SEO: Online Publisher Realizes the Value of Keywords on a Blog

Friday, October 21st, 2005

We all realize paying close attention to our site’s keyword density is important.  Site owners need to make sure their topic’s most often used keywords are related to the items people search for repeatedly.  Workboxers, a 9rules blog, has realized it can be more lucrative, and easier, to focus on driving up the keyword density [...]

Realtors Try Podcasting

Friday, October 21st, 2005

Propertycast was released this week.  Agents offer these podcasts to their clients and prospects, making buying and selling even easier.  Not only is it helpful for owners to get their real estate information in front of as many people as possible, but users will find it so much easier to be able to download the listings [...]