Archive for October, 2005

New Yahoo Button Makes Your Content Sticky

Friday, October 28th, 2005

Sticky content refers to keeping your content in front of the consumer longer than it would be, traditionally.  Yahoo has released a button, Save to My Web, that promises to help in this department.
Save to My Web is a simple, sociable button you can add to any and every page of your blog or website. [...]

Comedy Central Announces New Online Media Network

Friday, October 28th, 2005

Businesses that change and adapt according to market demand will be successful.  Comedy Central has announced that on November 1 they will be releasing a comedy site that offers users a television-like experience.  Short video and skits wll be downloadable at no charge on this new site.
“We’ve taken everything that is great about Comedy Central [...]

Podcasting Ads Attractive to Producers as Well as Advertisers

Wednesday, October 26th, 2005

The New Scientist rolls out a new podcast service supported by advertising.  Advertisers looking to tap that 35 and under market will do well with  podcasting. 
The first edition of the 9-week podcast pilot will be available for download on 4 November.  Each week, listeners will be able to access a 15 minute podcast available to [...]

52 Small Business Blogs Highlighted

Wednesday, October 26th, 2005

Because of the online popularity of blog reviews and content spotlights, Paul Cheney plans to roll-out an ambitious 52 blogs in 52 weeks for small business blogs.
Undoubtedly, small business blogs, like small business web sites, represent a significant growth opportunity. Yet most media attention is focused on large company blogging activities. Paul’s project is a [...]

Sphere (Beta) - Blog Search Done Better

Wednesday, October 26th, 2005

John Battelle’s Searchblog has a review of the not-yet-released blog search engine, Sphere.  Look out Technorati and IceRocket, this one may be the one to beat. 
On the heels of last week’s release of gada.be, Sphere shows much promise in the blog search area.  John found:
Tony forwarded me early research his company has done which [...]

SoonR Desktop Agent for Cellphones

Wednesday, October 26th, 2005

Imagine being able to search your desktop from your mobile phone, just like Google Desktop.  Now, imagine that capability was free.  SoonR promises to marry phone search to your home, and they promise the service will soon be a reality.
The service works on slower phones, but works really well in 3g.  Om Malik looked more indepth.  His [...]

Review of Hill and Knowlton’s Corporate Blog

Wednesday, October 26th, 2005

Being a large company, Hill and Knowlton’s blog should be a great blog, even though large companies often miss the mark.  Yet in the case of Hill and Knowlton, the company has done a great job implementing their corporate blog.
Their content is good, and it’s updated in a timely fashion.  Most days see updates to [...]

Corporate Blogging Policy Necessary

Wednesday, October 26th, 2005

If you don’t have a corporate blogging policy, you are missing out on an important blogging tool.  A policy can keep morale high by encouraging your bloggers and can head-off dangerous blogging trends like leaking company secrets.  It’s not difficult to draft a well-written policy.  Sun Microsystems has an excellent blogging policy.  Business Blogwire points [...]

The RSS Standard and Your Users

Monday, October 24th, 2005

Doubtless you’ve see or heard the animated discussion online regrading Microsoft and others considering changing the RSS button. 
Why does the RSS button matter so much?
Maybe it doesn’t, but what happens when you push the button does.  If your users can’t figure out what to do with the XML file or page that’s shown when [...]