Don’t underestimate the power of grassroots advertising.  Just like you and I, the general public is more likely to purchase something that a friend has told them is terrific.  Are you making a great product?  Do your employees realize just how great it is, or are they only motivated by how much money is in [...]

Using your real name lends credence to your first person account of life in your company.  If you won’t endorse your posts, then why should I believe them?
A Panasonic blog is causing controversy because it is ghost written.  And, while sometimes controversy can be good, a good marketing campaign doesn’t merely focus on drivign traffic [...]

Upyourbudget.com has designed an innovative way to drive traffic to their blog, a contest and email list.  I first heard about the campaign when I saw a headline announcing their first $10K winner. 
Like most people in the blogosphere, I simply had to visit the site to find out what they were doing and how [...]

Over the last few days there has been a shouting match online regarding business blogs and where they might be hosted.  Some have roundly criticized Six Apart for TypePad’s inability to keep their business blogs online.
But, as I see it, when you are using a personal blogging platform to function on a level it was [...]

While podcasts offer your user an informative listen that can be enjoyed in a variety of places, Vidcasting makes your message visual and engaging.  But the two RSS rich media options aren’t mutually exclusive.  You don’t have to choose between them.
A successful podcast marketing strategy would be a combination of the two.  A popular entertainment [...]