Archive for October 26th, 2005

Podcasting Ads Attractive to Producers as Well as Advertisers

Wednesday, October 26th, 2005

The New Scientist rolls out a new podcast service supported by advertising.  Advertisers looking to tap that 35 and under market will do well with  podcasting. 
The first edition of the 9-week podcast pilot will be available for download on 4 November.  Each week, listeners will be able to access a 15 minute podcast available to [...]

52 Small Business Blogs Highlighted

Wednesday, October 26th, 2005

Because of the online popularity of blog reviews and content spotlights, Paul Cheney plans to roll-out an ambitious 52 blogs in 52 weeks for small business blogs.
Undoubtedly, small business blogs, like small business web sites, represent a significant growth opportunity. Yet most media attention is focused on large company blogging activities. Paul’s project is a [...]

Sphere (Beta) - Blog Search Done Better

Wednesday, October 26th, 2005

John Battelle’s Searchblog has a review of the not-yet-released blog search engine, Sphere.  Look out Technorati and IceRocket, this one may be the one to beat. 
On the heels of last week’s release of gada.be, Sphere shows much promise in the blog search area.  John found:
Tony forwarded me early research his company has done which [...]

SoonR Desktop Agent for Cellphones

Wednesday, October 26th, 2005

Imagine being able to search your desktop from your mobile phone, just like Google Desktop.  Now, imagine that capability was free.  SoonR promises to marry phone search to your home, and they promise the service will soon be a reality.
The service works on slower phones, but works really well in 3g.  Om Malik looked more indepth.  His [...]

Review of Hill and Knowlton’s Corporate Blog

Wednesday, October 26th, 2005

Being a large company, Hill and Knowlton’s blog should be a great blog, even though large companies often miss the mark.  Yet in the case of Hill and Knowlton, the company has done a great job implementing their corporate blog.
Their content is good, and it’s updated in a timely fashion.  Most days see updates to [...]

Corporate Blogging Policy Necessary

Wednesday, October 26th, 2005

If you don’t have a corporate blogging policy, you are missing out on an important blogging tool.  A policy can keep morale high by encouraging your bloggers and can head-off dangerous blogging trends like leaking company secrets.  It’s not difficult to draft a well-written policy.  Sun Microsystems has an excellent blogging policy.  Business Blogwire points [...]