Archive for October 24th, 2005

The RSS Standard and Your Users

Monday, October 24th, 2005

Doubtless you’ve see or heard the animated discussion online regrading Microsoft and others considering changing the RSS button. 
Why does the RSS button matter so much?
Maybe it doesn’t, but what happens when you push the button does.  If your users can’t figure out what to do with the XML file or page that’s shown when [...]

Podcasting is for Everyone

Monday, October 24th, 2005

From pastors to poets, people from all walks of life are turning on to podcasting.  As podcasting continues to grow, the majority of online users will eventually be downloading them as well. 
If podcasting was just about getting one message out there, it wouldn’t be as exciting though.  Internet audio has been out for a long [...]

Internal Corporate Blogging

Monday, October 24th, 2005

Very few companies realize the potential of a quality blogsite.
Exactly. Internal blogs give your company the opportunity to:
1 - Maximize knowledge sharing by creating an environment that doesn’t necessarily punish bad ideas but rewards great ones.
2 - Index ideas by category, person, date, division.
3 - Keep ideas forever, archiving them on your company blog.
4 [...]

New Site Reviews Business Blogs for Effectiveness

Monday, October 24th, 2005

If you want to see what to do and what not to do in business blogging, just take a look at the archives at Business Blogwire.
On Stone Creek Coffee:  This is a great small business blog.  The content, design and impact are charming and effective. How many people would know about Stone Creek Coffee without [...]

Watch the Brand Blogs

Monday, October 24th, 2005

Corporate brands like Nike, Trader Joe’s, Netflix and Barqs Rootbear (Coca Cola) all have one thing in common, each of them are the subject of at least one fan-blog.
"In addition to viewing blogs as another media channel, it allows us to keep our pulse on the marketplace," said Ken Ross, a vice president of Netflix, the movie [...]

RSS Search Engine Submissions

Monday, October 24th, 2005

Submitting your RSS feed to major RSS search engines and directories is one of the best online marketing strategies you can use, as it allows people to find you through the very gateways used by others to search for the content they are looking for. Masternewmedia.org

Submitting your feeds to an RSS feed directory isn’t difficult, [...]